Contract Director, E-Commerce, South East Asia and Pacific

FRHI HOTELS & RESORTS (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading hospitality company in Singapore is seeking a Director of E-Commerce to manage and drive online revenue growth across its hotel portfolio. This role involves designing and implementing B2B and B2B distribution strategies, developing commercial action plans, and coordinating with local teams to ensure maximum performance. The ideal candidate should have extensive experience in digital commerce and a proven track record of achieving revenue targets in the hospitality sector. The position is fixed-term for a minimum of 6 months starting mid-January 2026.

Qualifications

• Experience in driving online revenue growth within a hospitality context.
• Proven track record in digital commerce strategy and implementation.
• Ability to audit and report on distribution strategy performance.

Responsibilities

• Design and implement distribution strategy for multiple hotel brands.
• Develop and report on commercial action plans and business opportunities.
• Train and support hotels in online distribution strategies.

Skills

B2C and B2B distribution strategy

Online revenue growth

Commercial action plans

Team leadership

Job description

The commercial department consists of 5 teams: E-commerce & Loyalty, Revenue Management & Sales strategy, Digital Experience, Business Intelligence and Retail. We are fully accountable for Topline performance, across all client segments.

We are looking to replace our Director E-Commerce South East Asia and Pacific for Sofitel, MGallery & Emblems during her maternity/parental leave for a period of minimum 6 months starting Mid-January 2026. This fixed-term position is based in Singapore and reports to the VP E-commerce & Acquisition.

As Contract Director of E-commerce, your core mission is to drive online revenue growth by building and optimizing a high-performing digital ecosystem. You are accountable for achieving the annual online revenue targets for your region and hotel portfolio.

You will lead, empower and accelerate the region’s online business performance across all hotels. You will define and execute the regional digital commerce strategy, guide and inspire hotel E-commerce Directors and ensure every property maximizes its online visibility and revenue across both direct channels (brand.com, ALL.com, CRM, Loyalty) and indirect channels (OTAs, Metasearch, GDS, Bedbanks).

You will partner closely with global digital and marketing experts to enhance visibility, traffic and conversion across all platforms, ensuring the region consistently delivers best-in-class digital performance and commercial results.

Key Responsibilities

• In accordance with the central strategy, you design and implement the B2C and B2B distribution strategy of Sofitel, Sofitel Legend, MGallery and Emblems in SEAPAC (total of 56 hotels, 12,000 rooms).
• You build commercial action plans and develop business opportunities.
• You audit, follow and report on the deployment and performances of the distribution strategy.
• You are the local relay of the central team and work closely with local operational teams to help them achieve their budgets.
• You support & train La Maison’s hotels located in South East Asia & Pacific in their online distribution.

Main KPIs are: Revenue, Net RevPAR, Direct vs. Indirect weight, Conversion rate, Contribution rate, App download, Content score, Rate parity