Social Media Content Specialist

GERMS Digital; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

GERMS Digital is seeking a Content Creator/Producer for our Singapore office. You will shape briefs into on-brand scripts, storyboards and production plans, bringing ideas to life from concept to delivery.

You’ll shoot and edit across platforms, creating social-first content for TikTok, Instagram, Facebook, YouTube and LinkedIn, while collaborating with Creative, Planning and Account teams to balance creativity with timelines and budgets.

Qualifications

• 2+ years in content creation or video production.
• Strong portfolio showcasing social-first storytelling.
• Proficient editing across platforms and formats.
• Understanding of platform-specific content requirements (TikTok, IG, YouTube).
• Experience with generative AI tools is a plus.

Responsibilities

• Develop original social content ideas based on briefs and trends.
• Translate ideas into scripts, storyboards, and production plans.
• Create photography, short-form videos, interviews, and event coverage.
• Shoot confidently with smartphones and professional cameras.
• Edit with strong pacing, sound, captions, colour and platform storytelling.
• Adapt content for TikTok, Instagram, Facebook, YouTube and LinkedIn.
• Repurpose assets into multiple formats without recycling.
• Stay updated on emerging formats and trends.
• Collaborate with Creative, Planning, Account Servicing and Project teams.
• Contribute production thinking during concept stage and present ideas clearly.

Skills

Content creation

Video production

Social media planning

Camera operation

Editing

Storytelling

Team collaboration

Adobe Premiere Pro

After Effects

DaVinci Resolve

CapCut

Tools

Adobe Premiere Pro

After Effects

DaVinci Resolve

CapCut

Camera equipment

Job description

This is a full-time role in our Singapore office.

We are looking for a Content Creator / Producer who can spot a strong idea, shape it for the right platform and bring it to life from start to finish. This is a role for someone who is equally comfortable behind a camera, inside an editing suite and at the centre of a production. You will turn briefs, trends and cultural moments into content that feels relevant, looks sharp and performs with purpose.

In short: you do not just make content. You make content happen.

Key Responsibilities: Social Content Creation

• Develop original content ideas based on client briefs, audience insights, platform trends and cultural conversations.
• Translate ideas into scripts, storyboards, shot lists and practical production plans.
• Create photography, short-form videos, social-first content, interviews, event coverage and behind-the-scenes material.
• Shoot confidently using smartphones and professional camera equipment.
• Edit content with strong pacing, sound, captions, colour treatment and platform-appropriate storytelling.
• Adapt and optimise content for platforms such as TikTok, Instagram, Facebook, YouTube and LinkedIn.
• Repurpose master assets into multiple content formats without making them feel recycled.
• Keep up with emerging formats, creators, tools and platform behaviours- and know which trends are worth following.
• Work closely with Creative, Content, Planning, Account Servicing and Project teams.
• Contribute practical production thinking during the concept stage- not only after an idea has been approved.
• Present ideas clearly and confidently to internal teams and clients.
• Balance creative ambition with timelines, budgets and real-world production realities.
• Use content performance and audience response to improve future work.

What We Are Looking For

• At least 2 years of relevant experience in content creation, social media, video production or a similar role.
• A strong portfolio demonstrating social-first thinking, visual storytelling and hands-on production ability.
• Proficiency in video-editing software such as Adobe Premiere Pro, After Effects, DaVinci Resolve or CapCut.
• Working knowledge of cameras, lighting, audio recording and basic production equipment.
• Strong storytelling instincts and a good eye for composition, pacing and detail.
• A clear understanding of how content differs across platforms and audiences.
• The ability to manage multiple projects, deadlines and moving parts without losing the plot.
• Confidence working independently as well as collaboratively within a multidisciplinary team.
• Openness to using generative AI and emerging creative tools to improve ideation, production and workflow.
• Flexibility to attend shoots, events or live coverage outside regular working hours when required.

You Will Thrive Here If You

• Think like a creator but operate like a producer.
• Know that "viral" is not a strategy, but relevance is.
• Can move quickly without making the work feel rushed.
• Care about the small details audiences may not consciously notice- but definitely feel.
• Stay calm on set when plans change, batteries die at a concert or the weather refuses to read the brief.
• Take ownership, solve problems and finish what you start.

What Success Looks Like

• You consistently create content that feels native to the platform, true to the brand and worth the audience’s attention. Productions run smoothly, deadlines are respected, teams trust you and the final work is stronger because you were involved.