Content Marketing Specialist — Bilingual Brand Storyteller

OCBC; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Bank of Singapore seeks a creative Content Marketing Specialist to develop engaging content across social platforms, the corporate website and digital campaigns, aligning with our brand voice.

The role requires bilingual English/Chinese content, multi-channel delivery, and collaboration with stakeholders to support business objectives. You will manage internal communications and drive engaging storytelling across OCBC Group’s network.

Qualifications

• Bachelor’s degree in communications, marketing, journalism, media, business or related field.
• 3–5 years of experience in content creation, digital marketing, or corporate communications.
• Proven portfolio across multiple channels including social media and websites.
• Experience in financial services or banking is a plus.

Responsibilities

• Create, edit and manage content for social media, website, digital campaigns and internal communications.
• Produce channel-specific formats including articles, posts, videos and infographics.
• Localise content between English and Chinese while maintaining brand voice.
• Collaborate with designers, videographers, agencies and stakeholders for review and approvals.
• Ensure SEO-friendly website content and alignment with business objectives.

Skills

Content strategy

Social media management

Copywriting

SEO

CMS management

Education

Bachelor’s degree in Communications, Marketing, Journalism, Media, Business, or related field

Tools

Canva

Adobe Creative Suite

Figma

Job description

Bank of Singapore seeks a creative Content Marketing Specialist to develop engaging content across social platforms, the corporate website and digital campaigns, aligning with our brand voice.

The role requires bilingual English/Chinese content, multi-channel delivery, and collaboration with stakeholders to support business objectives. You will manage internal communications and drive engaging storytelling across OCBC Group’s network.