Content Growth Lead - Digital Health Channels

MORROW & MORROW Medical; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

MORROW Health in Singapore is seeking a Content Manager to own and optimise MORROW's digital channels across social media, video, community and search platforms. You will ensure content reaches the right audiences, drives engagement, generates leads, and contributes to business outcomes.

This role suits someone who excels at channel management, audience engagement, data analysis, and continuous optimisation to turn content into measurable results.

Qualifications

• 5 to 6 years of experience in social media, digital marketing, community management, content operations, or channel management.
• Strong understanding of major social platforms incl. Instagram, Facebook, LinkedIn, YouTube and Google Business Profile.
• Familiarity with healthcare, wellness, education or lifestyle brands is advantageous.
• Experience using analytics and reporting tools to track performance.

Responsibilities

• Manage MORROW's digital channels across platforms (Instagram, Facebook, LinkedIn, YouTube, XHS, Google Business Profile).
• Own content publishing calendar and distribution, thumbnails, titles, descriptions, tags, captions, and scheduling.
• Manage YouTube & video channels: upload, organise, playlists, thumbnails, descriptions, and performance tracking.
• Engage with community, monitor comments and reviews, escalate issues per guidelines.
• Maintain Google Business Profile presence and respond to reviews.
• Produce weekly/monthly performance reports and derive insights for optimisation.
• Continuously test and optimise content formats, timing, and distribution strategies.

Skills

Social media management

Content operations

Analytics & reporting

Stakeholder management

Copywriting & editing

Job description

MORROW Health in Singapore is seeking a Content Manager to own and optimise MORROW's digital channels across social media, video, community and search platforms. You will ensure content reaches the right audiences, drives engagement, generates leads, and contributes to business outcomes.

This role suits someone who excels at channel management, audience engagement, data analysis, and continuous optimisation to turn content into measurable results.