CONTENT CREATOR [PPZ-001-03]

EQUE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

EQUE PTE. LTD. in Singapore seeks a Content Strategist to build audience-focused content pillars, maps, and calendars that align with business goals. You will analyze performance, identify gaps, and drive data-informed content directions across multiple formats and channels.

The role emphasizes SEO, analytics, and collaboration with marketing, design, and communications to ensure consistent, on-brand output that stays ahead of trends.

Qualifications

• Minimum Diploma and above
• Strategic creative thinker with ability to translate business goals into compelling content frameworks
• Proficient in SEO and SEM tools, web analytics platforms such as Google Analytics, and modern CMS

Responsibilities

• Build comprehensive audience-focused content pillars, customer journey maps, and editorial calendars aligned with business objectives and growth goals
• Analyze site and channel performance, SEO/SEM metrics, competitor content gaps, and consumer behaviour patterns to generate insights for content direction
• Track content ROI and traffic metrics with data-driven insights and recommendations to leadership
• Refresh and elevate older content to meet high standards for quality, SEO, and audience expectations
• Maintain an organized calendar of deadlines and content launches to keep publishing schedules on time
• Lead strategic development and launch of new content channels with consistent and creative execution
• Collaborate with marketing, design, and communications to ensure cohesive, on-brand content aligned with campaigns
• Stay ahead of content trends and platform shifts to evolve and future-proof strategy

Job description

Key Responsibilities:

• Build comprehensive and audience-focused content pillars, customer journey maps, and editorial calendars that are strategically aligned with business objectives and growth goals
• Analyze site and channel performance, SEO and SEM metrics, competitor content gaps, and consumer behaviour patterns to generate insights that sharpen content direction
• Track content ROI and traffic metrics with rigour - presenting clear, compelling, and data-driven insights and recommendations directly to leadership
• Continuously refresh and elevate older content to meet the highest current standards for quality, SEO performance, and evolving audience expectations
• Maintain a meticulously organised calendar of project deadlines and content launch dates to keep all publishing schedules running smoothly and on time
• Lead the strategic development and successful launch of new content channels - ensuring each is purposefully positioned and executed with consistency and creative excellence
• Collaborate closely with marketing, design, and communications teams to ensure all content is cohesive, on-brand, and deliberately aligned with campaign and business objectives
• Stay ahead of content trends, platform algorithm shifts, and emerging digital innovations to continuously evolve and future-proof the overall content strategy

Requirements:

• Minimum Diploma and above
• Strategic creative thinker with the ability to translate business goals into compelling, audience-focused content frameworks that drive measurable results
• Proficient in SEO and SEM tools, web analytics platforms such as Google Analytics, and modern content management systems
• Exceptional written communication skills with the ability to produce clear, engaging, and consistently on-brand content across multiple formats and channels
• Highly organised with outstanding project management capabilities and the proven ability to manage multiple content streams and competing deadlines simultaneously

EA License Number: 22C1278

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