Content Strategist [ppz-001-02]

EQUE PTE. LTD.; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

EQUE PTE. LTD. is seeking an all-rounder to lead content creation and strategy in Singapore. You will build content pillars, map customer journeys, and manage editorial calendars while staying on top of industry trends.

You will audit site and channel performance, analyze SEO/SEM metrics, and present insights to leadership. The role requires a Diploma or higher, a passion for digital content, and strong time-management skills.

Qualifications

• Diploma or higher required.
• Strong passion for digital content, social media and emerging trends.
• Familiar with Canva or similar content creation tools.
• Strong multi-tasking and time-management capabilities.

Responsibilities

• Plan and execute content strategies across channels.
• Conduct audits and research on performance, SEO/SEM, competitors and audience behavior.
• Analyze content ROI and traffic, presenting insights to leadership.
• Refresh existing content to meet new standards and trends.
• Maintain editorial calendars and project deadlines.
• Oversee development and launch of new content channels.

Skills

Content creation

Social media

Editorial planning

Time management

Education

Diploma or higher

Tools

Canva

Job description

Want to be an all-rounder in the content creation world?

What you'll do:

• Strategy & Planning: Build comprehensive content pillars, customer journey maps, and editorial calendars
• Audits & Research: Analyze existing site/channel performance, SEO/SEM metrics, competitor gaps, and consumer behavior
• Analytics: Track content ROI and traffic metrics, presenting insights to leadership
• Stay afresh of new ideas: Updating older content to meet new content standards
• Scheduling Expert: Maintaining a calendar of project deadlines and content launch dates
• Stay updated of current trends: Overseeing the development and launch of new content channels

Requirements:

• Minimum Diploma and above
• Strong passion for digital content, social media, and emerging trends
• Familiar with Canva or similar content creation tools
• Strong multi-tasking and time-management capabilities

EA License Number: 22C1278

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