Content & Communications Strategist

ASUS GLOBAL PTE. LTD.; Singapore; On-site; SGD 55,000 - 75,000; Full time

Job summary

ASUS Singapore is seeking a Content & Communications Specialist to join our marketing team. You will shape how we communicate products and brand across digital, social, website, EDM and media channels, developing content strategies for launches, campaigns, and always-on communications.

You will manage ASUS ExpertBook social channels, create engaging content, maintain website content, and drive SEO and organic visibility, while supporting PR, media relations and influencer initiatives.

Qualifications

• Degree in Marketing, Communications, Public Relations, Journalism, Mass Communications or related field.
• 2-5 years of experience in content marketing, communications or related roles.
• Strong copywriting, storytelling and communication skills.
• Good understanding of social media, digital content, public relations and influencer marketing.
• Experience with media, KOLs, influencers or content creators is an advantage.
• Understanding of SEO, website content management and digital analytics (Google Analytics, Meta Insights, YouTube Analytics, social listening).
• Strong project and stakeholder management.
• Proactive, organized and able to manage multiple projects and deadlines.
• Passion for technology, digital trends and consumer behaviour is a plus.

Responsibilities

• Develop and execute content strategies that support product launches, marketing campaigns and promotions.
• Manage ASUS ExpertBook social media channels, content and EDMs to drive reach and engagement.
• Maintain website content and drive SEO and organic visibility.
• Support public relations, media relations and influencer initiatives, including press materials and influencer campaigns.
• Collaborate with Product Marketing, Design, Performance Marketing and E‑Commerce teams to translate product stories into content.
• Prepare monthly content performance reports and provide actionable recommendations.
• Ensure all content is accurate, engaging and aligned with ASUS brand guidelines.

Skills

Copywriting

Storytelling

Social media

Public relations

Analytics

SEO basics

Project management

Stakeholder mgmt

Content marketing

Technology affinity

Education

Marketing/Communications degree

Job description

ASUS Singapore is seeking a Content & Communications Specialist to join our marketing team. You will shape how we communicate products and brand across digital, social, website, EDM and media channels, developing content strategies for launches, campaigns, and always-on communications.

You will manage ASUS ExpertBook social channels, create engaging content, maintain website content, and drive SEO and organic visibility, while supporting PR, media relations and influencer initiatives.