Content Marketing & Brand Communications Specialist

ASUS; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ASUS Singapore is seeking a Content & Communications Specialist to shape how we communicate our products and brand across digital, social, website, EDM and media channels. You will develop and execute content strategies, manage ExpertBook social channels, create engaging content and drive SEO and organic visibility.

Collaborating with Product Marketing, Design, Performance Marketing and E‑Commerce, you will translate product stories into compelling content, leveraging data to improve reach and

Qualifications

• 2–5 years of experience in content marketing, communications, PR or social media.
• Strong copywriting, storytelling and communication skills.
• Understanding of SEO, website content management and digital analytics.
• Experience with media, KOLs, influencers or content creators is a plus.
• Proactive, organized and able to manage multiple projects and deadlines.

Responsibilities

• Maintain ASUS website contents.
• Develop and maintain an integrated content calendar across digital, social and owned media channels.
• Develop content strategies aligned with product launches and campaigns.
• Identify trends to create relevant content opportunities.
• Translate product USPs into compelling content themes and messaging.
• Optimize website content for SEO and improve traffic and visibility.
• Ensure timely delivery and publishing of content per campaign timelines.
• Manage and grow ASUS social media channels.
• Develop engaging content across social media and EDMs.
• Coordinate EDMs for launches, campaigns and events.
• Adapt messaging across channels and audiences.
• Engage with online communities and monitor conversations.
• Identify trends to enhance content engagement.
• Ensure content aligns with ASUS brand guidelines.
• Support PR and influencer initiatives with content development.
• Assist in press releases, media materials and blog articles.
• Build relationships with media, KOLs and creators.
• Coordinate product reviews, media briefings and interviews.
• Support influencer campaigns from briefing to delivery.
• Coordinate seeding and track reviews and coverage.
• Prepare monthly content performance reports with recommendations.
• Conduct competitor benchmarking and identify best practices.
• Continuously optimize formats, messaging and publishing strategies.

Skills

Copywriting

Content marketing

Social media management

PR & influencer relations

SEO & analytics

Education

Degree in Marketing, Communications, PR, Journalism, Mass Communications or related field

Tools

Google Analytics

Meta Insights

YouTube Analytics

Social listening tools

Job description

ASUS Singapore is seeking a Content & Communications Specialist to shape how we communicate our products and brand across digital, social, website, EDM and media channels. You will develop and execute content strategies, manage ExpertBook social channels, create engaging content and drive SEO and organic visibility.

Collaborating with Product Marketing, Design, Performance Marketing and E‑Commerce, you will translate product stories into compelling content, leveraging data to improve reach and