Construction Marketing Director: Strategy, Brand & Growth

Focal Search Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading recruitment firm is seeking a Marketing Director for a client in the construction industry in Singapore. The role involves strategic marketing leadership, brand management, and market research. The ideal candidate has over 5 years of experience in a marketing leadership role and a deep understanding of the construction industry. Essential skills include campaign execution, lead generation, and performance tracking. Opportunities for collaboration with cross-functional teams are also highlighted.

Qualifications

• 5+ years of experience in marketing ideally within the construction, architecture, or engineering industries.
• Deep understanding of the construction and building industry.
• Strong leadership and people management skills.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Strengthen and maintain the company's brand identity.
• Conduct in-depth market research and competitor analysis.
• Plan and execute marketing campaigns.
• Drive lead generation efforts.
• Develop engaging content showcasing company expertise.
• Build relationships with industry journalists and influencers.
• Create and manage the marketing budget.
• Collaborate with project managers and sales teams.
• Regularly measure and report on key performance indicators.

Skills

Strategic marketing leadership

Brand management

Market research and analysis

Campaign development and execution

Lead generation

Content marketing

Public relations

Budget management

Collaboration

Performance tracking

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

A leading recruitment firm is seeking a Marketing Director for a client in the construction industry in Singapore. The role involves strategic marketing leadership, brand management, and market research. The ideal candidate has over 5 years of experience in a marketing leadership role and a deep understanding of the construction industry. Essential skills include campaign execution, lead generation, and performance tracking. Opportunities for collaboration with cross-functional teams are also highlighted.