Commercial Executive - Strategic Repertoire

Warner Music Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Warner Music Group seeks a Commercial Executive - Strategic Repertoire to drive catalogue marketing across Southeast Asia. You will partner with the Regional Senior Manager to develop strategies that boost reach and engagement, working with marketing, creative, ecommerce and playlist teams.

You will manage end-to-end campaigns, track performance against KPIs, coordinate asset creation, and support digitisation plus D2C promotions. A data-informed, collaborative approach is essential.

Qualifications

• 3+ years of marketing experience within a record label, music company, or entertainment environment.
• Experience with paid media, social, content, and promotional activations.
• Strong knowledge of current streaming platforms and social trends.
• Excellent English communication and organisational skills.

Responsibilities

• Develop and execute catalogue marketing strategies for South East Asia.
• Lead mid-weight projects end-to-end, including delivery and asset sourcing.
• Create, launch, and track digital marketing campaigns for catalogue artists and themes.
• Track performance against KPIs and manage campaign budgets and cost administration.
• Collaborate on creative asset development and ensure proper usage across channels.
• Build relationships with internal departments, artist managers, and partners.
• Coordinate with Topsify to drive DSP playlist campaigns.
• Support catalogue digitisation and partner with E-Commerce for D2C promotions.

Skills

Marketing experience

Digital campaigns

Analytics

Project coordination

Tools

Image editing tools

Asset management platforms

Job description

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans.

We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.

We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title: Commercial Executive - Strategic Repertoire

A little bit about our team:

At Warner Music Group, our Commercial team works at the dynamic intersection of music, data, and fan culture to maximise the reach and impact of our world class catalogue. As part of the Streaming and Strategic Repertoire team focusing on South East Asia, we bring timeless tracks to new generations of listeners while unlocking commercial opportunities for legendary music. In this role, you will work directly alongside our Regional Senior Manager, Streaming and Strategic Repertoire (SEA), collaborating with internal marketing, creative, ecommerce, and playlist teams to drive real audience growth across the region.

Your role:

As the Commercial Executive - Strategic Repertoire, you will play a key role in executing catalogue campaigns and audience engagement strategies across South East Asia. This role balances hands on creative execution, from digital campaign management to creative asset coordination, with essential daily project workflows and administration. One hour you will be analysing campaign metrics and tracking budgets, and the next you will be collaborating on DSP playlist initiatives with our Topsify team or supporting creator marketing initiatives. It is an energetic, detail driven role where your work directly shapes how fans discover and rediscover WMG catalogue.

Here you’ll get to:

• You will partner with the Regional Senior Manager to develop and execute catalogue marketing strategies that boost consumption across South East Asia.
• You will lead mid-weight projects end-to-end, taking charge of campaign delivery, asset sourcing, workflow compliance, and stakeholder updates.
• You will create, launch, and track digital marketing campaigns for catalogue artists, compilation themes, and regional growth projects.
• You will track and analyse campaign performance against KPIs while keeping project budgets and cost administration organised.
• You will collaborate on creative asset development, ensuring seamless usage, manipulation, and distribution across external channels.
• You will build strong working relationships with internal departments, artist managers, repertoire owners, and external business partners.
• You will coordinate with our Owned & Operated Topsify team to drive high-impact DSP playlist campaigns.
• You will support catalogue digitisation and partner with the E-Commerce team to promote exclusive physical and D2C products.

About you:

You have minimum 3+ years of marketing experience within a record label, music company, or entertainment environment ideally within SEA. You have a proven track record assisting with digital marketing campaigns across paid media, social, content, and promotional activations. You are passionate about music across diverse genres and eras, bringing active user knowledge of current streaming platforms and social media trends. You enjoy a data-informed approach to work, bringing strong analytical skills and creative problem-solving to every campaign. You are highly organised and detail orientated, with strong project coordination skills and a continuous learning mindset. You possess strong relationship management skills and business-level English communication skills, thriving as a collaborative team player.

We’d love it if you also had:

• Experience working on regional campaigns across South East Asian music markets.
• Hands-on familiarity with basic image editing tools and asset management platforms.
• Prior exposure to playlist marketing, creator marketing or direct-to-consumer (D2C) e-commerce strategy.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands. Together, we are Warner Music Group: Independent Minds. Major Sound.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.

Warner Music Group is all about our people. We are one global company made up of the most knowledgeable, passionate, and creative people in our business. It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and fellow employees at every stage of their career. We strive to set WMG apart from the rest of the industry by embracing a philosophy of innovation that is part of our company's DNA.

Consider a career at WMG and be a part of one of the biggest forces in music today.