Digital Marketing & Analytics Intern

Universal Music Group; Singapore; On-site; SGD 13,000 - 20,000; Full time

Job summary

Universal Music Group in Singapore is seeking a Digital Marketing & Analytics Intern for a 6-month term. You will assist in social media monitoring, chart tracking, and digital ad campaigns while gaining hands-on experience in data analysis using BigQuery/SQL and creative tools.

Ideal candidates are passionate about music, stay on top of trends, and can manage multiple tasks in a fast-paced environment with strong communication skills.

Qualifications

• Passion for music, entertainment and pop culture.
• Strong understanding of latest trends on social media and target audiences.
• Good project management, organizational and communication skills.
• Familiarity with short-form video platforms (TikTok, Instagram Reels, YouTube Shorts).

Responsibilities

• Digital Marketing: monitor regular social media performance.
• Monitor and update music charts across platforms in Singapore.
• Assist in executing media buys and digital ad campaigns across paid platforms (Meta/TikTok).
• Design or edit content for digital campaigns using Photoshop, Premiere Pro, Canva.
• Manage digital streaming platform accounts and playlist curation.
• Analytics: track and analyze song consumption and social trends.
• Conduct trend analysis for emerging tracks in the local market.
• Analytical work with Google Cloud BigQuery and SQL.

Skills

Social media monitoring

Analytics

Content design

Tools

Photoshop

Premiere Pro

Canva

Google Cloud

BigQuery

SQL

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry. We are in search of a Digital Marketing & Analytics Intern (6 months duration) based in Singapore, from Jan'27 to Jun'27 or even longer!

Responsibilities:

• Digital Marketing Regular social media performance monitoring
• Monitor and update music charts across platforms in Singapore
• Assist in executing of media buy/digital ad campaigns across paid media platforms (Meta Business Suite and/or TikTok Ads experience preferred)
• Design and/or edit content for digital ad campaigns when needed with the use of editing platforms (Photoshop, Premiere Pro, Canva preferred)
• Manage digital streaming platform accounts and regular playlist curation
• Analytics Track and monitor consumption of songs and social trends across timed and non-timed releases with the use of various data points (charts, in-house platforms, AI)
• Identify and conduct trend analysis for emerging tracks in the local market through the use of innovative tools
• Conduct in-depth analysis of artists through the use of Google Cloud (Big Query and SQL required)
• Other Assist in event execution (when needed)

BRING YOUR VIBE

• Deeply passionate about music, entertainment and pop culture
• A good understanding of latest trends on social media, pop culture and target audiences - we want to know your latest music memes and your favourite artists
• A good sense of project management, strong organisational and communication skills
• A strong understanding of short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts
• Ability to cope under pressure and multi-task in a fast-paced environment
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is a bonus
• Knowledge of Big Query and SQL is preferred

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Job Category:

Marketing, Streaming & Digital Media We are Universal Music Group, the world’s leading music company. We are the home for music’s greatest artists, innovators and entrepreneurs.