Audience Growth Intern, SEAK

Universal Music Group; Singapore; On-site; SGD 12,000 - 19,000; Part time

Job summary

Universal Music Group (UMG) is seeking an Intern, Audience Growth for Southeast Asia and Korea to support regional strategy and fandom growth across marketing, digital ops and ecommerce. This 6-month internship runs from Jan'27 to Jun'27 and offers exposure to data-driven growth initiatives, insights, and cross-functional collaboration.

The ideal candidate is a music lover with a passion for growing fandom, strong analytical skills and the ability to turn data into engaging storytelling for

Qualifications

• Strong understanding of latest trends on social media, pop culture and target audiences.
• Familiarity with short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts.
• Demonstrate ability to translate data and information into actionable insights and narratives.
• Basic project management skills, strong communication skills and ability to prioritize multiple projects.
• Demonstrate technical knowledge with data, e.g., Google Analytics, Meta Ads Manager, Tik Tok Ads Manager, SQL.

Responsibilities

• Use streaming partner data, social monitoring and listening tools to provide actionable insights on pop culture trends, fanbases, target audiences to inform our growth strategy
• Deep dive into fan behaviours on all social media; TikTok, Instagram Reddit, fan clubs, etc.
• Proactively sharing campaign ideas to drive fandom growth: increase streaming consumption, grow revenue via ecommerce, acquiring and advancing fans (convert casual listeners to fans, fans to superfans)
• Use marketing technology to capture first party data, identify audience segments and optimize audience targeting
• Be competent and knowledgeable in identifying and tracking the right metrics for the business to review impact of e-CRM campaigns
• Create visual storytelling for post campaign reporting through infographic, PowerPoint reports, newsletters, etc.
• Work closely with line manager to prepare proposals, deliver reports to business stakeholders, and provide accurate data extraction for campaigns analysis

Skills

Social media trends

TikTok familiarity

Data storytelling

Project management basics

Communication skills

Tools

Google Analytics

Meta Ads Manager

TikTok Ads Manager

SQL

Job description

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Role Overview

We are seeking for an Intern, Audience Growth, Southeast Asia and Korea, for a 6-months duration, from Jan'27 to Jun'27.

This role will be responsible in assisting Regional Strategy in driving artists' fandom growth: increase streaming consumption, grow revenue via ecommerce, acquiring and advancing fans (convert casual listeners to fans, fans to superfans).

The ideal candidate would be a music lover and self-starter with strong passion and creativity for growing fandom across business units - Marketing, Digital Ops and eCommerce.

Responsibilities

• Use streaming partner data, social monitoring and listening tools to provide actionable insights on pop culture trends, fanbases, target audiences to inform our growth strategy
• Deep dive into fan behaviours on all social media; TikTok, Instagram, Reddit, fan clubs, etc.
• Proactively sharing campaign ideas to drive fandom growth: increase streaming consumption, grow revenue via ecommerce, acquiring and advancing fans (convert casual listeners to fans, fans to superfans)
• Use marketing technology to capture first party data, identify audience segments and optimize audience targeting

• Be competent and knowledgeable in identifying and tracking the right metrics for the business to review impact of e-CRM campaigns
• Create visual storytelling for post campaign reporting through infographic, PowerPoint reports, newsletters, etc.
• Work closely with line manager to prepare proposals, deliver reports to business stakeholders, and provide accurate data extraction for campaigns analysis

Essential Qualifications

• Strong understanding of latest trends on social media, pop culture and target audiences
• Familiarity with short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts
• Demonstrate ability to translate data and information into actionable insights and narratives
• Basic project management skills, strong communication skills and ability to prioritize multiple projects
• Demonstrate technical knowledge with data, e.g., Google Analytics, Meta Ads Manager, Tik Tok Ads Manager, SQL

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Job Category:

Marketing, Streaming & Digital Media