Integrated Creative Lead, APAC

Turner Broadcasting Sales Southeast Asia, Inc.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Warner Bros. Discovery's CNN Create APAC is seeking an Integrated Creative Lead to drive digital branded content direction across Asia Pacific.

You will collaborate with the Global Digital Creative Director, APAC Strategy Lead, and sales teams to deliver industry-leading, user-centric experiences aligned with CNN’s voice. You will manage in‑house Digital Content Producers and external partners, applying UX best practices and data‑driven insights to evolving campaigns and partnerships across the

Qualifications

• Experience in an agency or publisher environment.
• Strong portfolio of digital storytelling across formats.
• Proven UX, analytics, KPI knowledge and paid media practices.
• Experience with CMS platforms and modern web technologies.

Responsibilities

• Lead end-to-end delivery of branded content campaigns from strategy to post‑campaign analysis.
• Line manage Digital Content Producers and uphold UX best practices.
• Collaborate with APAC Strategy on pre‑sale ideation to turn ideas into client solutions.
• Advise on platform capabilities, emerging formats, audience behaviours, and paid media best practices.
• Use data and campaign insights to inform creative strategy and optimization.
• Champion experimentation and innovation across APAC balancing creativity with commercial targets.
• Provide leadership to develop CNN Create’s content offering and partnerships.
• Work with Tech Lead to source developers and manage budgets and timelines.
• Collaborate with CNN ad sales, editorial, marketing, clients, production, design and technology teams across APAC.

Skills

Agency experience

Digital storytelling

UX analytics

Team leadership

Communication skills

Tools

CMS platforms

HTML5

CSS3

JavaScript

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, "the stuff dreams are made of," we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

The Integrated Creative Lead, APAC will drive digital commercial content direction for CNN Create across the Asia Pacific region. Working closely with the Global Digital Creative Director and APAC Creative Strategy Lead, the role will ensure branded content solutions are industry-leading, user-centric, and aligned with CNN’s tone of voice. The role will also partner with film production, copy, and sales teams to ensure the Create branded content offering supports wider CNN International business goals. The role is accountable for the quality and best‑practice standards of the APAC team’s digital branded content output. This includes managing in‑house Digital Producers and external development agencies while ensuring UX best practices across all digital experiences. The successful candidate will have a strong eye for storytelling and the ability to translate ideas into industry‑leading digital experiences supported by strategic deliverables and robust media plans. The successful candidate will foster collaboration and innovation across the Create team and the wider business. This role may require occasional international travel.

Your Role Accountabilities

Lead the end‑to‑end delivery of branded content campaigns, from strategy and pitch support through creative execution, optimisation, and post‑campaign analysis. Line manage and develop the Digital Content Producers, ensuring high‑quality output and adherence to digital and UX best practices. Partner with the APAC Strategy team on pre‑sale ideation, providing digital, social, technical, and audience expertise to turn strategic and creative ideas into compelling, achievable client solutions. Serve as the integrated digital solutions expert for Create and Sales, advising on platform capabilities, emerging formats, audience behaviours, paid media best practices, and campaign effectiveness. Use data, audience, and campaign performance insights to inform creative strategy, optimise content, and identify opportunities to evolve the approach. Champion experimentation and innovation across APAC, balancing creative ambition with commercial effectiveness and suitability for CNN’s platforms, audiences, and clients. Provide creative leadership and industry perspective to develop CNN Create’s content offering and commercial products, including first‑to‑market initiatives and new production partnerships across APAC. Work with the Tech Lead to source and manage developers and development partners, maintain best‑practice development and deployment environments, and manage campaign budgets and timelines. Collaborate with CNN ad sales, editorial, marketing, clients, production, design, and technology teams across APAC, providing digital and UX guidance where required. Partner with the Global Digital Creative Director to evolve CNN Create’s digital offering, identify opportunities across the business, implement best‑practice processes, and deputise as required.

Qualifications & Experience

• Experience in an agency or publisher environment.
• An outstanding portfolio showcasing digital storytelling across multiple formats.
• Strong understanding of UX, site analytics, performance KPIs, and paid media best practices.
• Experience administering CMS platforms and working with modern web technologies, including HTML5, CSS3, JavaScript, HTML, and CSS.
• Experience collaborating with digital designers, copywriters, production teams, third‑party suppliers, and developers.
• Experience leading and developing junior team members.
• Strong collaborator with excellent written and verbal communication skills, a proactive approach, and the ability to work effectively across teams, stakeholders, and time zones.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding‑principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia's premium entertainment, sports and news assets with Discovery's leading non-fiction and international entertainment and sports businesses.