Commercial Development Manager Neuromodulation

Coberon Chronos; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Coberon Chronos is seeking a high-caliber commercial leader to drive capital equipment adoption and market expansion in the APAC region. The ideal candidate will have a Bachelor's degree in a relevant field and 5–8 years of medical device sales experience, particularly with high-value capital systems.

Responsibilities include developing commercial strategies, engaging hospital leadership for new site development, and maintaining strategic relationships with key opinion leaders. Travel across the APAC region is required.

Qualifications

• 5–8 years of medical device or complex capital equipment sales experience.
• Proven success in selling high-value capital systems within APAC healthcare.
• Full fluency in written and spoken English; additional regional languages a plus.

Responsibilities

• Own and deliver APAC regional sales targets for high-value capital systems.
• Develop and execute country-specific commercial strategies.
• Drive pipeline creation and complex contract closure with hospitals.

Skills

High-performance medical device sales experience

Strategic execution

Exceptional communication skills

Ability to navigate diverse business cultures

Education

Bachelor’s degree in Life Sciences, Biomedical Engineering, Business, or related

Job description

Our client is a pioneering, global medical technology innovator specializing in disruptive, non-invasive, image-guided therapeutic platforms. Their advanced surgical technology changes the way complex diseases are treated, offering patients incision-free alternatives to traditional surgery. As they scale our footprint across key Asia-Pacific markets, they are seeking a high-caliber commercial leader to drive capital equipment adoption, center creation, and market expansion.

Requirements

Education & Experience

• Degrees: Bachelor’s degree in Life Sciences, Biomedical Engineering, Business, or a related field.
• Experience: 5–8 years of high-performance medical device and/or complex capital equipment sales experience.
• Track Record: Proven success in selling high-value, multi-departmental capital systems within the APAC healthcare landscape.
• Institutional Knowledge: Strong understanding of hospital procurement structures, complex tender processes, and capital budgeting cycles across both public academic institutions and private hospital groups.
• Language Skills: Full fluency in written and spoken English is required; proficiency in additional regional languages is a distinct advantage.
• Travel: Willingness to travel extensively across the APAC region (approx. 30%).

Preferred Qualifications

• Clinical Verticals: Prior experience selling image-guided therapies, advanced energy-based surgical platforms, stereotactic systems, or complex equipment into multi-disciplinary environments (e.g., advanced neurosurgery, radiology, oncology, or interventional suites).
• Market Exposure: Prior commercial familiarity with regional healthcare markets such as Korea, India, and Australia.
• Disruptive Technology: Experience scaling newly approved or highly disruptive medical technologies from early market adoption to broader commercialization.
• Health Economics: Familiarity with reimbursement-driven selling and positioning health economics data to C-suite hospital administrators.
• Imaging Modalities: Basic familiarity with advanced diagnostic imaging platforms (e.g., MR, CT) is highly advantageous.

Key Competencies

• Strategic Execution: Ability to think strategically while remaining highly execution-oriented and hands-on in the field.
• Executive Presence: Exceptional communication, presentation, and negotiation skills tailored for C-suite hospital executives and senior clinicians.
• Clinical Credibility: High learning agility with the capacity to engage peer-to-peer with leading medical specialists.
• Cultural Fluency: Ability to navigate diverse business cultures and regulatory environments across the APAC landscape.
• Resilience: Proven adaptability and stamina required to navigate long, complex capital equipment sales cycles.

Key Responsibilities

Sales & Revenue Leadership

• Target Ownership: Own and deliver APAC regional sales targets for proprietary high-value capital systems, service contracts, and specialized consumables.
• Strategic Execution: Develop and execute country-specific commercial strategies aligned with regional growth priorities across designated APAC markets (e.g., North Asia, South Asia, and Australasia).
• Pipeline Management: Drive pipeline creation, deal progression, and complex contract closure with academic hospitals, private hospital groups, and healthcare networks.
• Tender & Deal Structuring: Lead complex capital equipment tenders, institutional negotiations, and commercial contracting, including multi-year and multi-system frameworks.
• Site Success: Collaborate with internal clinical and application teams to ensure rapid post-sale site onboarding, clinical adoption, and expansion of treatment volumes.
• Channel Governance: Act as the primary point of contact and strategic lead for specialized business partners and distributors within your assigned territories.

Market Development & Center Creation

• New Site Development: Identify and establish new advanced therapeutic centers by engaging hospital leadership, economic buyers, and multi-disciplinary clinical departments (including advanced surgery, radiology, and interventional specialties).
• Centers of Excellence: Support the creation and execution of a Center of Excellence (CoE) strategy, building a network of reference sites, lighthouse accounts, and regional clinical training hubs.
• Indication Scaling: Enable market penetration and indication expansion strategies as localized regulatory approvals and reimbursement landscapes evolve.

Key Stakeholder & KOL Engagement

• Relationship Architecture: Build and sustain strategic relationships with key opinion leaders (KOLs), department heads, multi-disciplinary clinicians, economic buyers, and hospital executives.
• Value Proposition: Partner with leading physicians to effectively articulate the clinical, economic, and patient-outcome value propositions of our disruptive platform.
• Industry Presence: Support and leverage regional scientific meetings, clinical workshops, site visitations, and symposia to build clinical awareness and market demand.

Distributor & Channel Management

• Partner Enablement: Manage and optimize APAC distributor networks, establishing clear commercial goals, forecasting models, and rigorous performance management.
• Commercial Support: Deliver advanced sales training, complex deal support, and strategic commercial guidance to distributor sales forces.
• Channel Optimization: Continually evaluate distributor capability and recommend channel optimization strategies or direct-to-market transitions where appropriate.

Forecasting, Planning & Reporting

• Commercial Hygiene: Maintain rigorous and accurate sales forecasts, opportunity tracking, and CRM hygiene.
• Leadership Reporting: Provide structured, regular updates to regional commercial leadership regarding pipeline health, market dynamics, competitive activity, and risk mitigation.
• Business Planning: Contribute to annual operating plans, territory prioritization frameworks, pricing strategies, and institutional quotation workflows.
• Process Adoption: Implement the corporate Commercial Playbook across business partners to establish a unified, high-performance sales culture.

Cross-Functional Collaboration

• Marketing Alignment: Collaborate closely with Marketing on targeted go-to-market campaigns, clinical value messaging, and new regional product launches.
• Clinical & Operations: Partner with Clinical Applications and Service/Operations teams to ensure seamless system installations, maximum platform uptime, and high customer satisfaction.
• Market Access: Align with Market Access and Health Economics teams to leverage regional reimbursement strategies and localized economic value dossiers.
• Private-Pay Strategy: Contribute to specialized commercial plans designed to maximize market penetration within the private-pay and self-pay healthcare sectors across APAC.