Cluster Assistant Director of Sales (Weddings)

raffles sentosa singapore; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Raffles Sentosa Singapore seeks a Cluster Assistant Director of Sales (Weddings) to lead wedding and social event sales across Raffles Sentosa Singapore and Sofitel Sentosa. You will manage inquiries, site visits, proposals and contracts, delivering personalised experiences for couples and their guests.

You will coordinate with Banquet, F&B, Culinary, AV, Rooms and other teams to ensure flawless event execution, monitor revenue targets, and build lasting client relationships across both

Responsibilities

• Manage all wedding and social event enquiries, conduct site inspections and client consultations to understand requirements and recommend suitable packages and venues.
• Drive wedding sales and conversion through proactive lead generation, follow-up and creative sales initiatives to strengthen the wedding portfolio across both properties.
• Develop tailored proposals and experiences to meet couples' expectations while maximising revenue opportunities.
• Manage clients' budgets and provide suitable recommendations to balance guest requirements, service expectations and revenue objectives.
• Conduct site inspections and client meetings on weekends and public holidays when required to accommodate clients' availability.
• Prepare and follow up on event proposals, contracts, deposits and scheduled payments in accordance with hotel policies.
• Monitor and follow up on tentative and confirmed wedding bookings, ensuring timely decisions, accurate booking status and effective management of event space.
• Maintain accurate sales records, track conversion rates and provide regular updates on the wedding sales pipeline and revenue performance.
• Identify opportunities to upsell wedding packages, room accommodation, food and beverage offerings, and other hotel services.
• Act as the main point of contact for couples throughout the planning process, from confirmation of booking to the wedding day.
• Coordinate with relevant departments, including Banquet Operations, Food & Beverage, Culinary, Audio Visual, Rooms and other supporting teams, to ensure all event requirements are communicated and fulfilled.
• Attend weekly catering meetings with the relevant operational teams to review upcoming weddings and events, discuss arrangements and address outstanding requirements.
• Conduct pre-event function room inspections to ensure the venue setup and arrangements are in order and aligned with the agreed requirements.
• Arrange wedding coordination meetings and introduce the Banquet Operations Manager to the couple on the wedding day to facilitate a smooth handover and seamless event execution.
• Review event details, function sheets and special requests to ensure accuracy and alignment between the client and operational teams.
• Review event billing and payment records to ensure accuracy and timely settlement.
• Gather feedback following each event, communicate relevant comments to the operational teams and follow up on areas for improvement.
• Handle guest feedback and complaints professionally, ensuring timely resolution and appropriate follow-up to maintain client satisfaction.
• Contribute to the development of the annual department business plan, sales strategy and financial budget.
• Monitor wedding sales performance against targets and identify opportunities to improve revenue and profitability.
• Manage departmental expenditure within approved budgets and ensure compliance with the hotel's purchasing procedures and Purchase Order System.
• Monitor costs and business forecasts while maintaining the required service and product standards.
• Ensure adequate supplies, materials and equipment are available to support the smooth operation of the department.
• Ensure departmental payroll and related administrative processes are completed accurately and in accordance with statutory requirements and company guidelines, where applicable.
• Carry out any other duties as assigned by the Management.
• Understand and translate couples' expectations into tailored wedding proposals and experiences while achieving the hotels' revenue objectives.
• Manage multiple enquiries, bookings and event preparations concurrently, ensuring timely follow-up and attention to detail.
• Balance client satisfaction, commercial considerations and operations.

Skills

Sales & Revenue Management

Wedding Planning

Event Coordination

Client Relationship Management

Budget Management

Job description

JOB SUMMARY

The Cluster Assistant Director of Sales (Weddings) is responsible for driving wedding and social event sales across Raffles Sentosa Singapore and Sofitel Singapore Sentosa, maximising revenue opportunities and delivering personalised experiences for couples and their guests. The role oversees the wedding sales process from initial enquiry and site inspection through to event coordination and post-event follow-up, ensuring that all requirements are met and the highest standards of service are maintained.

The position works closely with internal departments to ensure seamless event execution, build strong client relationships and achieve the hotels' wedding revenue targets.

WHAT YOU WILL BE DOING

Sales & Revenue Management

• Manage all wedding and social event enquiries, conduct site inspections and client consultations to understand requirements and recommend suitable packages and venues.
• Drive wedding sales and conversion through proactive lead generation, follow-up and creative sales initiatives to strengthen the wedding portfolio across both properties.
• Develop tailored proposals and experiences to meet couples' expectations while maximising revenue opportunities.
• Manage clients' budgets and provide suitable recommendations to balance guest requirements, service expectations and revenue objectives.
• Conduct site inspections and client meetings on weekends and public holidays when required to accommodate clients' availability.
• Prepare and follow up on event proposals, contracts, agreements, deposits and scheduled payments in accordance with hotel policies.
• Monitor and follow up on tentative and confirmed wedding bookings, ensuring timely decisions, accurate booking status and effective management of event space.
• Maintain accurate sales records, track conversion rates and provide regular updates on the wedding sales pipeline and revenue performance.
• Identify opportunities to upsell wedding packages, room accommodation, food and beverage offerings, and other hotel services.

Wedding Planning & Event Coordination

• Act as the main point of contact for couples throughout the planning process, from confirmation of booking to the wedding day.
• Coordinate with relevant departments, including Banquet Operations, Food & Beverage, Culinary, Audio Visual, Rooms and other supporting teams, to ensure all event requirements are communicated and fulfilled.
• Attend weekly catering meetings with the relevant operational teams to review upcoming weddings and events, discuss arrangements and address outstanding requirements.
• Conduct pre-event function room inspections to ensure the venue setup and arrangements are in order and aligned with the agreed requirements.
• Arrange wedding coordination meetings and introduce the Banquet Operations Manager to the couple on the wedding day to facilitate a smooth handover and seamless event execution.
• Review event details, function sheets and special requests to ensure accuracy and alignment between the client and operational teams.
• Review event billing and payment records to ensure accuracy and timely settlement.
• Gather feedback following each event, communicate relevant comments to the operational teams and follow up on areas for improvement.
• Handle guest feedback and complaints professionally, ensuring timely resolution and appropriate follow-up to maintain client satisfaction.

Business Planning & Financial Management

• Contribute to the development of the annual department business plan, sales strategy and financial budget.
• Monitor wedding sales performance against targets and identify opportunities to improve revenue and profitability.
• Manage departmental expenditure within approved budgets and ensure compliance with the hotel's purchasing procedures and Purchase Order System.
• Monitor costs and business forecasts while maintaining the required service and product standards.
• Ensure adequate supplies, materials and equipment are available to support the smooth operation of the department.
• Ensure departmental payroll and related administrative processes are completed accurately and in accordance with statutory requirements and company guidelines, where applicable.

Teamwork & General Responsibilities

• Build effective working relationships with colleagues across all properties to support cluster sales objectives and operational efficiency.
• Share market insights, client feedback and sales opportunities to strengthen the wedding business across both hotels.
• Adhere to all hotel brand standards, policies, procedures and service guidelines.
• Carry out any other duties as assigned by the Management.
• Understand and translate couples' expectations into tailored wedding proposals and experiences while achieving the hotels' revenue objectives.
• Manage multiple enquiries, bookings and event preparations concurrently, ensuring timely follow-up and attention to detail.
• Balance client satisfaction, commercial considerations and operat