Channel Business Manager

IntelliPro; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

IntelliPro is seeking an experienced Modern Trade Channel Manager to lead sales and marketing across the modern trade channel in Singapore. You will drive revenue, manage top retailers, and negotiate listings, pricing and promotions to grow market share.

The role requires a strong network with buyers and decision-makers, cross-functional collaboration, and a track record of delivering growth in FMCG retail. This is a senior leadership position within the commercial team.

Qualifications

• 10-15+ years of experience in Sales or key account management within FMCG/food sectors.
• Established network with Modern Trade buyers and category managers.
• Strong understanding of Singapore supermarket and modern trade landscape.

Responsibilities

• Develop and execute Modern Trade sales strategy across major retailers.
• Drive revenue, volume and profitability with supermarkets and hypermarkets.
• Lead negotiations on pricing, promotions, listings and terms.
• Build long-term relationships with key retail accounts and buyers.
• Coordinate cross-functional teams to ensure successful launches and marketing activities.
• Monitor performance and adjust plans to meet targets.

Skills

Modern Trade

Channel Management

Sales Leadership

Key Accounts

Negotiation

Promotions

Marketing

Retail

FMCG

Singapore Market

Job description

This Company is a well-established Singapore-based food and beverage manufacturing and distribution company with a long heritage in the local market. Over the years, they have built a strong portfolio of food and beverage products and developed a growing presence across Singapore and international markets.

About the Role

We are looking for an experienced Modern Trade Channel Manager to lead the company's sales and marketing activities across the modern trade channel. This is a commercially focused role for someone with a strong understanding of Singapore's food and FMCG market and, most importantly, an established network and proven relationships with buyers and decision-makers across major modern trade retailers.

The successful candidate will be responsible for growing sales, strengthening key customer relationships, developing channel strategies and ensuring effective execution of promotions and marketing activities. This role is ideal for a commercially driven sales leader who understands how to win and grow business with major supermarkets, hypermarkets and other modern trade customers.

Key Responsibilities

• Develop and execute the company's Modern Trade sales strategy.
• Drive revenue, volume and profitability across key retail accounts.
• Manage relationships with major supermarkets, hypermarkets and modern trade customers.
• Build and maintain strong relationships with buyers, category managers and commercial decision-makers.
• Lead negotiations on pricing, promotions, listings, ranging, displays and commercial terms.
• Identify new business opportunities and expand product distribution and market coverage.
• Monitor sales performance and take corrective action to achieve targets.

2. Key Account Management

• Act as the primary commercial contact for assigned Modern Trade customers.
• Develop long-term relationships with key retail accounts.
• Understand customer strategies, category trends and purchasing requirements.
• Conduct regular business reviews with customers.
• Negotiate annual trading agreements, promotions and commercial programmes.
• Ensure customer issues are resolved promptly and professionally.
• Develop joint business plans with key customers where appropriate.
• Develop channel-specific sales and marketing plans.
• Work with the marketing team to develop effective promotions, campaigns and product launches.
• Plan and manage trade promotions, in-store activities and merchandising initiatives.
• Analyse consumer, category and competitor trends to identify growth opportunities.
• Recommend product assortment, pricing and promotional strategies.
• Work closely with internal teams to ensure successful execution of marketing and sales initiatives.

4. Business Development

• Identify opportunities to expand the company's presence within Modern Trade.
• Develop new retail accounts and distribution channels.
• Identify opportunities for new products, product extensions and category expansion.
• Monitor competitor activities and market developments.
• Develop strategies to increase market share and strengthen brand presence.
• Prepare sales forecasts, budgets and channel plans.
• Track sales, margins, distribution and promotional effectiveness.
• Analyse sales data and provide recommendations to management.
• Monitor trade spending and ensure effective use of promotional budgets.
• Provide regular sales and market reports to senior management.

6. Cross-Functional Collaboration

• Work closely with Supply Chain, Operations, Finance, Product Development and Marketing teams.
• Ensure product availability and accurate sales forecasting.
• Coordinate new product launches and promotional activities.
• Communicate customer requirements internally and ensure timely execution.
• Support management in developing the company's overall commercial strategy.
• 10-15+ years of relevant experience in Sales, Key Account Management, Merchandising/Category Management or a related commercial function.
• Strong experience within the food manufacturing, food distribution or FMCG industry.
• Demonstrated track record managing Modern Trade accounts in Singapore.
• An established network of relationships with Modern Trade buyers, category managers and commercial decision-makers.
• Strong understanding of Singapore's supermarket and modern trade landscape.
• Demonstrated success in growing sales and developing key accounts.
• Strong commercial acumen with an understanding of pricing, margins, trade spend and promotions.
• Strong communication, negotiation and presentation skills.
• Able to work independently and take ownership of commercial results.

Please note that only shortlisted candidates will be contacted.