Catering Sales Manager

ROYAL PLAZA; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Royal Plaza is seeking a Catering Sales Manager to drive action plans and meet monthly targets. You will generate and maintain accounts across segments through face-to-face and phone sales, site inspections, and entertainment for the property.

You will oversee sales for Meetings & Events and F&B products, aiming for strong market share. The role requires proactive market analysis, database management, and the ability to plan and execute events both in-house and externally.

Qualifications

• Experience in hotel catering or corporate sales is preferred.
• Ability to generate and maintain accounts across segments.
• Strong communication and negotiating skills.
• Proficiency with hotel management and OTA tools is advantageous.

Responsibilities

• Achieve revenue targets for properties per plan and budgets.
• Generate and develop major accounts; manage client relationships.
• Conduct site inspections and coordinate events for clients.
• Maintain up-to-date databases and reports for management.

Skills

Sales

Key accounts

Face-to-face sales

Site inspections

Education

Bachelor in Hospitality

Tools

Delphi

Opera

Revinate

CVent

Job description

Job Summary:

As a Catering Sales Manager, you are responsible to implement your action plans and accomplish goals and monthly targets assigned. Generate and maintain accounts and assigned segments through various sales activities (face to face sales calls, telephone calls, entertainment, site inspections, etc.) for Royal Plaza. Selling of all available products (e.g. Meetings & Events, Food and Beverages and etc.)

Strategic Responsibilities/ Duties:

• To achieve revenues goals for properties in accordance to competitors performance, budget set
• Generate and developing new major accounts
• Monitor competitors activity including product, rate changes with regular update
• To assist in the development and implementation of business plan, by providing market information and client feedback
• Assist in the planning and execution of events, both in the hotel and externally
• You will be responsible for Database Management for Delphi and Opera system in the hotel. Ensure that the database is kept updated and clean and useful for the management.
• Timely & accuracy preparation of group resumes, banquet event orders, reports and billing
• Perform market research, analyse & collect data, identify customers' behaviour and trends
• Establishes and maintains relationships with new and existing accounts to ensure properties receive, at a minimum, its fair market share from the company's citywide production
• Conducting site inspection and discussion with potential clients
• Ensure an effective sales call plan is implemented, and report results accordingly. It is expected that a minimum of 20 sales calls/personal contacts will be made on a weekly basis and sales activities to be submitted by end of the day daily
• Ensure forward weekly sales plans and sales activity reports, Month end reports are submitted on time, and all filing systems (electronic/paper) and data bases are kept up to date.
• Must understand and support the departments P&P's
• Involvement with Business Travel and attending Tradeshow if required
• System Knowledge: Well-versed in Revinate, Agency 360, Demand 360 and OTA insights, ADVANCED, Cvent, Lanyon, Sabre, Duetto among others
• Other Responsibilities: Undertake any additional tasks, projects, or responsibilities as assigned by management to support the hotel's overall Catering & Events business objectives. Maintain flexibility in adapting to evolving business needs and priorities.

Key Skills and Requirements:

• Well versed with current affairs as well as local and international business trends
• To assist in identifying sales needs and trends for the future preparation of the yearly Business Plan
• Self-motivated and able to motivate others
• Good communicator to both the team and to senior management
• Strong analytical skills and be able to see the big picture
• Knowledge of basic revenue management