Business Unit Head, Southeast Asia

Ascendi Global; Singapore; On-site; SGD 300,000 - 520,000; Full time

Job summary

Ascendi Global in Singapore is seeking a Senior Business Unit Director for Southeast Asia to drive strategy, growth and commercial performance of surgical devices, surgical consumables and interventional cardiology products across SEA.

You will lead regional and country teams, manage direct and distributor models, and collaborate with marketing, clinical, regulatory, market access, supply chain and finance to strengthen market presence and accelerate sustainable growth.

Qualifications

• 10+ years of commercial (sales and marketing) experience in medical devices or healthcare, in Southeast Asia.
• Strong experience with surgical devices, surgical consumables and/or interventional cardiology products.
• Proven ability to manage commercial operations across at least three Southeast Asian countries.
• Track record of delivering revenue growth and improving commercial performance.
• Excellent communication and stakeholder-management skills in English; additional SEA languages a plus.

Responsibilities

• Develop and execute the Southeast Asia commercial strategy aligned with regional/global priorities.
• Own revenue, profitability, budgeting, forecasting and overall business performance.
• Lead commercial operations across Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia and Myanmar.
• Identify growth opportunities across product categories and drive portfolio expansion.
• Lead, coach and develop regional and country teams; manage distributor relationships and performance reviews.
• Drive new product launches and market development initiatives.
• Collaborate with marketing, clinical, regulatory, market access, supply chain and finance teams.

Skills

Regional leadership

Commercial strategy

Sales & marketing

Stakeholder management

Cross-cultural

Job description

Surgical Devices | Consumables | Interventional Cardiology

Preferred base: Singapore, Thailand, or Malaysia

Industry: Medical Devices

Employment type: Full-time, permanent

We are partnering with an established global medical device organisation to search for a Business Unit Director for Southeast Asia.

This is a senior regional commercial leadership position with responsibility for driving the strategy, growth and commercial performance of a portfolio covering surgical devices, surgical consumables and/or interventional cardiology products in the Southeast Asia Region.

The successful candidate will lead the business across multiple Southeast Asian countries, manage both direct and distributor-led commercial models, and work closely with regional and global stakeholders to strengthen market presence and accelerate sustainable growth.

Key Responsibilities

• Develop and execute the Southeast Asia commercial strategy in alignment with regional and global priorities.
• Take ownership of revenue, profitability, budgeting, forecasting and overall business performance.
• Lead commercial operations across multiple Southeast Asian countries namely: Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia and Myanmar.
• Identify growth opportunities across surgical and interventional product categories.
• Lead, coach and develop regional and country-level commercial teams.
• Manage and optimise distributor relationships, including performance reviews, business planning and market development.
• Drive new product launches, market development initiatives and portfolio expansion.
• Build strong relationships with surgeons, interventional cardiologists, hospital leaders, procurement stakeholders and other key opinion leaders.
• Partner closely with marketing, clinical, regulatory, market access, supply chain and finance teams.
• Ensure that all commercial activities comply with applicable company policies, industry standards and local regulations.

Candidate Requirements

• More than 10 years of progressive commercial (sales and marketing) experience within the medical device or healthcare industry in Southeast Asian markets.
• Strong experience in surgical devices, surgical consumables and/or interventional cardiology products.
• Proven experience directly managing commercial operations across at least three Southeast Asian countries. This is a non-negotiable requirement.
• Demonstrated success in regional business leadership, sales management, business development or general management.
• Experience managing both direct sales teams and distributor-led markets.
• Strong commercial and financial acumen, ideally with regional P&L responsibility.
• A successful track record of delivering revenue growth, developing markets and improving commercial performance.
• Strong understanding of hospital selling environments, operating-room workflows and/or cardiac catheterisation laboratory settings.
• Excellent cross-cultural leadership, communication and stakeholder-management capabilities.
• Effective communication and excellent presenation skills in English is required. Additional Southeast Asian language capabilities would be advantageous.
• You must be currently based in Singapore, Thailand or Malaysia, or able to relocate to one of these locations. If not, we cannot proceed with your application.

The Opportunity

The appointed leader will have meaningful influence over SEA regional strategy, organisational capability and the continued growth of the company’s surgical and / or interventional cardiology portfolio.

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