Business Unit Director, Surgical SEA

ASCENDI GLOBAL PTE. LTD.; Singapore; Hybrid; SGD 300,000 - 550,000; Full time

Job summary

ASCENDI GLOBAL PTE. LTD. seeks a Business Unit Director SEA for the Surgical Devices and Consumables portfolio. You will drive strategy, growth, and commercial performance across Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia and Myanmar, balancing direct sales and distributor models.

You will lead a high-performing regional team, translate global priorities into country plans, and engage senior customers and government stakeholders to accelerate sustainable growth.

Qualifications

• Minimum of 15 years of progressive commercial experience in medical devices or healthcare in SEA markets.
• Strong experience in surgical devices and/or consumables.
• Proven P&L responsibility overseeing direct sales and/or distributors in multiple SEA countries.
• Experience in regional business leadership, sales management or general management.
• Exposure to complex regulated healthcare markets in APAC or globally.

Responsibilities

• Translate APAC and global strategies into country business plans with clear execution.
• Lead SEA surgical business growth with an entrepreneurial mindset.
• Establish budgets, forecasts, and operating plans aligned with financial discipline.
• Develop and execute SEA commercial strategy across Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia and Myanmar.
• Lead direct sales and manage distributor relationships ensuring pipeline health and pricing discipline.
• Engage key customers, hospitals, KOLs and government stakeholders to strengthen partnerships.
• Oversee approvals for non-standard terms and key contracts in compliance with policies.

Skills

P&L management

Regional leadership

Sales & marketing

Surgical devices

Distributor management

Strategic planning

Job description

Business Unit Head, Southeast Asia

Surgical Devices | Consumables

Preferred base:Singapore, Thailand, or Malaysia

Industry:Medical Devices

Employment type:Full-time, permanent

Client:Confidential global medical device company

Our client is an established medical device firm who is specializing in critical care, surgery and a wide array of specialized therapeutic clinical areas. They are searching for aBusiness Unit Director SEA for Surical Business. This is a senior regional commercial leadership position with responsibility for driving the strategy, growth and commercial performance of a portfolio coveringsurgical devices, surgical consumables medical device productsin the Southeast Asia Region.

The successful candidate will lead the business across multiple Southeast Asian countries, manage both direct and distributor-led commercial models, and work closely with regional and global stakeholders to strengthen market presence and accelerate sustainable growth.

Key Responsibilities

• Responsible for full P&L, Translate company's APAC and global strategies into clear country business plans, ensuring focused execution and measurable outcomes.
• With entrepreneurial and growth mindset, maximize the potential growth for SEA Surgical business
• Establish and govern budgets, forecasts, and operating plans in line with company's financial disciplineDevelop and execute the Southeast Asia commercial strategy in alignment with regional and global priorities.
• Take ownership of revenue, profitability, budgeting, forecasting and overall business performance.
• Lead commercial operations across multiple Southeast Asian countries namely:Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia and Myanmar.
• Lead and develop a high performing direct sales organization, ensuring strong execution discipline, customer
• coverage, and pipeline health.
• Establish, manage, and optimize distributor and channel partner models (where applicable) in accordance with company's channel governance framework.
• Drive consistent sales execution, pricing discipline, and account prioritization aligned with company’s commercial excellence standards.
• Personally engage with key customers, KOLs, government stakeholders, and strategic accounts to strengthen partnerships and influence outcomes.
• Oversee approvals for non standard commercial terms and key contracts, ensuring compliance with company policies and ethical standards.
• Serve as the primary contact within Thailand for partners and hospitals, acting as the key relationship lead for domestic strategic accounts.
• Identify growth opportunities across surgical business in SEA
• Lead, coach and develop regional and country-level commercial teams.
• Manage and optimise distributor relationships, including performance reviews, business planning and market development.
• Drive new product launches, market development initiatives and portfolio expansion.
• Build strong relationships with surgeons, interventional cardiologists, hospital leaders, procurement stakeholders and other key opinion leaders.
• Partner closely with marketing, clinical, regulatory, market access, supply chain and finance teams.
• Ensure that all commercial activities comply with applicable company policies, industry standards and local regulations.

Candidate Requirements

• Minimum of 15 years of progressive commercial (sales and marketing) experience within the medical device or healthcare industry in Southeast Asian markets.
• Strong experience insurgical devices, surgical consumables and/or products.
• Proven P&L experience in managing direct sales operations and / or disributors acrossat least three Southeast Asian countries. This is a non-negotiable requirement.
• Demonstrated success in regional business leadership, sales management, business development or general management.
• Experience in Surgical therapies is strongly preferred.
• Exposure to complex, regulated healthcare markets within APAC or globally.

The Opportunity

The appointed leader will have meaningful influence over SEA regional strategy, organisational capability and the continued growth of the company’s surgical and / or interventional cardiology portfolio.

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