Business Development Lead

Serafino Pte. Ltd.; Singapore; On-site; SGD 120,000 - 190,000; Full time

Job summary

Tencent is seeking a senior business development leader to spearhead APAC (ex-mainland China) growth in performance advertising. You will own the go-to-market plan, build a scalable client pipeline, and lead a regional sales team across Mobile Games, Apps, and other advertisers.

You will manage full sales cycles, negotiate terms, and onboard clients while shaping overseas sales systems and playbooks. Travel across the APAC region is expected as needed.

Qualifications

• 5+ years in overseas performance advertising sales or business development.
• Entrepreneurship: thrives in a 0-1 environment with ambiguity and ownership.
• Leadership: experience building/leading a BD/sales team or revenue-responsible unit.

Responsibilities

• Own the APAC (ex-mainland China) growth strategy and go-to-market plan.
• Build and manage a multi-channel sourcing engine to scale advertiser outreach.
• Win and own executive relationships and communicate value of overseas solutions.
• Lead the full sales cycle from pitches to contract signing and onboarding.
• Help build overseas sales systems, CRM discipline, and repeatable processes.
• Lead cross-functional collaboration with Operations, Product, and Engineering to meet client needs.
• Drive ecosystem synergy by partnering with other international-expansion units.

Skills

Performance advertising

APAC markets

Business development

Leadership

Job description

Business Unit Corporate Development Group (CDG) as the platform for the company's new business incubation and new business exploration, CDG is responsible for promoting development and innovation for important areas such as financial technology and advertising, as well as marketing services, including payment and financial applications. As a professional support platform, CDG also supports the company and various business groups in strategic planning, investments and mergers, investor relations and corporate global communications, marketing and public relations, and more.

What the Role Entails

Core Objectives: To spearhead the acquisition of new performance advertising clients in the APAC markets outside mainland China, and to build and lead the team that delivers it.

The role involves managing the full sales cycle from lead generation to deal closure, owning regional revenue, building a robust client pipeline, and leading the development of overseas sales systems and industry-specific capabilities.

Key Responsibilities

1. Own the APAC (ex-mainland China) growth strategy. Define the go-to-market plan and build a robust client pipeline from 0 to 1 across Mobile Games, Apps, and other performance advertisers.
2. Build and manage a multi-channel sourcing engine. Proactively identify and engage potential advertisers through ecosystem partnerships, industry summits, online research, and partner referrals - and systematize these channels so they scale beyond personal networks.
3. Win and own executive relationships. Lead high-quality client meetings (online/offline), act as a trusted advisor to senior stakeholders, and clearly communicate the value proposition of Tencent AMS overseas solutions.
4. Lead the full sales cycle and negotiation. Own the creation and delivery of sales pitches, manage the negotiation process, and drive deals through contract signing and client onboarding.
5. Help build the overseas sales system and playbook. Establish disciplined CRM management, industry-specific playbooks, and repeatable processes - turning individual wins into a scalable, documented operating model.
6. Lead cross-functional influence. Partner with Operations, Product, and Engineering to ensure client requirements are accurately understood and implemented; Use market feedback to influence product roadmap and go-to-market priorities.
7. Drive internal ecosystem synergy. Establish collaborative relationships with other international-expansion business units to share resources and create win-win outcomes.

Who We Look For

1. Experience - 5+ years in overseas performance advertising sales or business development. Substantial ownership of APAC markets outside mainland China - regional quota-carrying sales, not China-outbound campaign operations and not pure account management.
2. Entrepreneurship - Thrives in a 0-1 environment: Comfortable with ambiguity, shifting priorities, and a pace set by the business rather than by established process. Brings strong intrinsic motivation and genuine ownership - acts before being asked, builds the region and the team, and takes responsibility for the outcome, with a habit of following things through.
3. Leadership - Experience building and/or leading a BD/sales team, or owning a business line/region with revenue responsibility; demonstrated ability to coach and grow people.
4. Skills - exceptional communication, negotiation, and presentation skills; strong self-drive and goal orientation; comfortable operating autonomously in uncertain, early-stage environments.
5. Knowledge - Deep understanding of performance advertising, programmatic buying, and mobile attribution.
6. Language - Fluent English as the working language across a multi-market, multi-time-zone region; Willing to travel frequently across the region.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Who we are

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.