Business Development Manager

ShelfPerfect - Retail Merchandising ?; Singapore; On-site; SGD 60,000 - 100,000; Full time

Benefits offered by this job

Office in Singapore

Coaching from Head of Sales

Growth into regional role

Hands-on team culture

Job summary

ShelfPerfect is seeking a Business Development Manager in Singapore to grow the pipeline, win and onboard local brands in Singapore and Hong Kong. You will be part of a small, fast-moving team, working hands-on to drive growth and maintain strong client relationships.

You’ll use LinkedIn and email outreach, manage proposals, and keep our CRM in Notion up to date while collaborating with operations and leadership to expand our market presence.

Qualifications

• 2–5 years in B2B sales, business development or account management.
• Experience in FMCG/retail or startup preferred.
• Strong communication and organizational skills.

Responsibilities

• Grow the pipeline by maintaining a fresh lead database for SG and HK.
• Run LinkedIn and email outreach, convert replies to meetings.
• Join discovery calls, close local brands, and manage proposals.
• Maintain CRM in Notion and keep sales materials up to date.

Skills

Lead generation

CRM Notion

LinkedIn outreach

Outreach automation

AI tools

Google Workspace

Client relationship

Tools

Notion CRM

LinkedIn

Google Workspace

Job description

ShelfPerfect is the eyes on the ground and hands in the store for consumer brands across Southeast Asia. Our network of freelance merchandisers, backed by our own technology and AI tools, keeps brands visible, well placed and in stock — without an in-house field team. We launched in Singapore in January 2026, now cover close to 100% of Singapore's retail universe, and operate in Hong Kong, Malaysia and Thailand.

We're hiring a Business Development Manager to join our Head of Sales in Singapore. You'll fill the funnel, win and onboard local brands in Singapore and Hong Kong, keep our sales engine running, and look after a growing book of clients. It's a hands-on role in a small, fast-moving team.

What you'll do

Grow the pipeline

• Build and keep our lead database fresh for Singapore and Hong Kong
• Run our LinkedIn and email outreach tools and turn replies into meetings
• Join inbound meetings, run discovery calls and close local brands yourself
• Keep an eye on our Google Ads performance every week

Win and onboard clients

• Prepare proposals and contracts from our templates
• Collect each new client's requirements and work with our operations team to get them live
• Run quarterly check-ins with your clients, using store data to show results and find room to grow (more SKUs, stores, visit frequency)
• Support our operations lead on client requests

Keep the sales engine sharp

• Own our CRM in Notion: every lead, deal, client and meeting up to date
• Keep our sales deck, case studies and rate cards current
• Prepare the weekly pipeline report and help build our sales playbook

Who you are

• 2-5 years in B2B sales, business development or account management, ideally in FMCG, retail, trade marketing or a startup
• A hustler who enjoys both opening doors and looking after clients
• Organised and reliable: you follow up, keep the CRM clean and don't let things slip
• Comfortable with tools: CRM (Notion or similar), LinkedIn, outreach automation, AI tools, Google Workspace
• Clear, confident communicator in English; Cantonese or Mandarin is a plus for Hong Kong
• Humble, quick to learn and happy to roll up your sleeves in a small team
• Based in Singapore and able to travel to Hong Kong occasionally

What we offer

• A real seat at the table in a funded, fast-growing startup
• Direct coaching from our Head of Sales and CEO
• Room to grow into a regional role as we open more markets
• Office in Singapore, with a hands-on, low-hierarchy team