Business Development Manager

HOMIE PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

HOMIE PTE. LTD. in Singapore seeks a dynamic Head of Sales to drive growth across baby product and consumer goods markets.

You will lead sales strategies, manage key client relationships, and oversee omni-channel operations including exhibitions and B2B channels. The role demands a proven track record in hitting revenue targets, strong stakeholder management, and the ability to coordinate cross-functional teams to deliver client solutions.

Qualifications

• Degree in Business Administration, Marketing, or related discipline.
• 3+ years of experience in business development or sales.
• Proven track record of meeting/exceeding sales targets in a structured environment.

Responsibilities

• Drive business growth by leading sales strategies and managing client relationships.
• Own end-to-end sales lifecycle including pipeline development, proposals, and negotiations.
• Build and maintain a strong sales pipeline to consistently achieve revenue targets.
• Coordinate with cross-functional teams to onboard and deliver client solutions.
• Lead omni-channel sales operations in Singapore, including exhibitions and B2B channels.

Skills

Business development

Sales

Relationship management

Communication skills

Negotiation

Education

Bachelor's degree in Business Administration/Marketing or related

Job description

Company Overview

HOMIE is Singapore's homegrown trusted brand producing and supplying quality baby essentials for parents who want the best. Happy Baby, Happy Mummy!

Job Summary

Drive business growth by leading sales strategies, managing client relationships, and executing omni-channel sales operations to exceed revenue targets in the baby products and consumer goods sector.

Responsibilities

• Develop and execute business development strategies across regional target markets to drive strategic growth
• Identify, initiate, and manage new client relationships from first contact through successful conversion
• Own the end-to-end sales lifecycle, including pipeline development, proposal preparation, and contract negotiation
• Build and maintain a strong sales pipeline to consistently achieve and exceed revenue targets
• Proactively generate new business opportunities with a hunter mindset while expanding existing client accounts
• Act as a trusted advisor by understanding client needs and presenting tailored solutions aligned with company offerings
• Establish and maintain strong relationships with senior stakeholders, including C-level executives and key decision-makers
• Lead bid and proposal processes in collaboration with internal teams such as operations, compliance, and product management
• Coordinate with cross-functional teams to ensure smooth onboarding and delivery of client solutions
• Conduct market, customer, and competitor analyses to identify trends, opportunities, and growth areas
• Support sales and marketing campaigns, industry events, and client engagements to increase brand awareness and lead generation
• Establish and manage omni-channel sales operations in Singapore, including exhibitions, atrium sales, and B2B channels, ensuring timely achievement of targets

Required competencies and certifications

• Degree in Business Administration, Marketing, or related discipline
• Proven experience in business development, sales, or relationship management within relevant industries
• Minimum 3 years of industry experience in business development or sales
• Demonstrated track record of meeting and exceeding sales targets in a structured, goal-oriented environment
• Strong commercial acumen to identify opportunities and deliver client-focused solutions
• Excellent communication and presentation skills to clearly articulate value propositions
• Experience managing proposals, negotiations, and coordinating cross-functionally
• High self-motivation, independence, and initiative with a results-driven mindset
• Strong customer focus with the ability to build long-term relationships and trust

Preferred competencies and qualifications

• Experience in FMCG, retail, e-commerce, baby products, or consumer goods industries
• Proven ability to establish new distribution channels and strategic partnerships
• Strong negotiation and contract management skills