Business Development Intern - [FMCG - Toys, Kids & Babies] (Fall 2026)

Shopee; Singapore; On-site; SGD 17,000 - 22,000; Full time

Job summary

Shopee Singapore is offering a full-time internship to assist the Key Account Managers in the Toys, Kids and Babies category. You will help drive growth through campaigns, brand activations and strategic initiatives while learning how global and local brands operate in ecommerce.

You will conduct market research, analyze sales and campaign performance, prepare reports and insights, and coordinate with internal teams to execute initiatives.

Qualifications

• Pursuing a Bachelor’s degree in any related discipline.
• Curiosity about e-commerce and toys, kids and babies industry.
• Excellent communication and interpersonal skills for internal and external stakeholders.
• Strong analytical ability and comfortable working with data; Excel skills are advantageous.
• Detail-oriented, collaborative and proactive in a fast-paced environment.

Responsibilities

• Assist Key Account Managers (KAMs) to support campaigns, brand activations and strategic initiatives for growth in Toys, Kids and Babies category.
• Conduct market research and competitor analysis to identify opportunities within the category.
• Analyze sales and campaign performance; prepare reports, presentations and insights.
• Coordinate with internal teams to roll out campaigns and initiatives.
• Support day-to-day communications with external stakeholders and maintain positive relationships.
• Learn how global and local brands operate in the ecommerce space.

Skills

Communication skills

Analytical mindset

Interpersonal skills

Detail-oriented

Creative thinker

Education

Bachelor’s Degree in any related discipline

Tools

Microsoft Excel

Job description

• Assist Key Account Managers (KAMs) to support campaigns, brand activations and strategic initiatives that will drive growth in the Toys, Kids and Babies category.
• Conduct market research and competitor analysis to identify opportunities within the category
• Analyze sales and campaign performance, prepare reports, presentations & insights
• Coordinate with internal teams to roll out campaigns and initiatives
• Support day-to-day communications with external stakeholders; assisting them in their needs and maintaining a positive relationship
• Learn firsthand how global and local brands operate in the ecommerce space

Job Description

• Assist Key Account Managers (KAMs) to support campaigns, brand activations and strategic initiatives that will drive growth in the Toys, Kids and Babies category.
• Conduct market research and competitor analysis to identify opportunities within the category
• Analyze sales and campaign performance, prepare reports, presentations & insights
• Coordinate with internal teams to roll out campaigns and initiatives
• Support day-to-day communications with external stakeholders; assisting them in their needs and maintaining a positive relationship
• Learn firsthand how global and local brands operate in the ecommerce space

Requirements

• Currently pursuing a Bachelor’s Degree in any related discipline
• Keen and fast learner with a genuine curiosity about e-commerce and about the Toys, Kids and Babies industry.
• Excellent communication and interpersonal skills, with the ability to work effectively with internal teams and external stakeholders
• Strong analytical and comfortable working with data, Microsoft Excel skills will be advantageous
• Detail-oriented, collaborative and proactive, with the ability to thrive in a fast-paced, dynamic environment
• Creative thinker with a willingness to contribute ideas
• Relevant experience in e-commerce is a plus
• Knowledge of local industries will be a plus
• Full-time interns