Business Development Executive (Supermarket & Online Sales)

VFI Food Pte Ltd.; Singapore; On-site; SGD 42,000 - 68,000; Full time

Job summary

VFI Food Pte Ltd. seeks a Business Development Executive to drive growth through digital marketing, e-commerce platforms, and retail market development.

The role focuses on managing e-commerce channels, updating promotional content, and supporting sales initiatives to achieve sustainable growth. Responsibilities include optimizing platforms like Shopify, Shopee, Lazada, and TikTok Shop, plus expanding partnerships with retailers and distributors while tracking performance and reporting on

Qualifications

• Diploma or Degree in Business, Marketing, E-Commerce, Digital Marketing required.
• 1–3 years of relevant experience in business development, e-commerce, digital marketing, retail sales, or related fields.
• Experience in FMCG/food manufacturing/consumer products with hands-on supermarket accounts management is advantageous.

Responsibilities

• Manage and optimize e-commerce platforms like Shopify, Shopee, Lazada, and TikTok Shop.
• Maintain and update website, product information, promotions, and online campaigns.
• Track online sales performance and marketplace performance.
• Develop and execute digital marketing strategies to boost brand awareness and online sales.
• Identify and develop new business opportunities with retailers, distributors, and marketplace partners.
• Prepare regular sales, marketing, and business performance reports.

Skills

Business development

E-commerce

Digital marketing

Retail sales

SEO/Analytics

Education

Diploma or Degree in Business, Marketing, E-Commerce, Digital Marketing

Tools

Shopify

Shopee

Lazada

TikTok Shop

Google Analytics

Meta Business Suite

Job description

Business Development Executive to drive business growth through digital marketing, e-commerce platforms, and retail market development. The successful candidate will be responsible for managing the Company's e-commerce and digital channels, enhancing brand awareness, identifying new business opportunities, and supporting sales and marketing initiatives to drive sustainable business growth.

Key Responsibilities

E-Commerce & Digital Channel Management

• Manage and optimize the Company's e-commerce platforms, including Shopify, Shopee, Lazada, TikTok Shop, and other online marketplaces.
• Maintain and update the Company website, product information, promotional content, and online campaigns.
• Manage product listings, pricing, promotions, inventory updates, and online merchandising activities.
• Monitor online sales performance, website traffic, customer engagement, and marketplace performance.

Digital Marketing & Social Media

• Develop and execute digital marketing strategies to increase brand awareness, customer engagement, and online sales.
• Manage social media platforms including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Coordinate and monitor digital campaigns, advertisements, promotional activities, and content creation.
• Track campaign effectiveness and provide recommendations for continuous improvement.

Business Development & Market Expansion

• Identify and develop new business opportunities across supermarket chains, retail channels, distribution networks, and strategic partnerships.
• Build and maintain relationships with retailers, distributors, corporate customers, and marketplace partners.
• Conduct market research, competitor analysis, and identify market trends to support business growth.
• Support product launches, exhibitions, promotional events, and business development initiatives.

Reporting & Coordination

• Prepare regular sales, marketing, and business performance reports.
• Coordinate with internal departments to ensure smooth order fulfilment, customer service, and marketing activities.
• Provide recommendations to improve sales performance, operational efficiency, and customer experience.
• Perform other duties as assigned by Management.

Requirements

• Diploma or Degree in Business, Marketing, E-Commerce, Digital Marketing, or related disciplines.
• Minimum 1 to 3 years of relevant experience in business development, e-commerce, digital marketing, retail sales, or related fields.
• Experience in FMCG, food manufacturing, consumer products, modern trade, or retail, with hands-on experience managing supermarket accounts, retail sales channels, and e-commerce platforms such as Shopify, Shopee, and Lazada, will be an added advantage.
• Familiarity with website management, social media marketing, and digital advertising.
• Knowledge of SEO, Google Analytics, Meta Business Suite, or digital marketing tools will be an advantage.
• Strong communication, interpersonal, analytical and presentation skills.
• Self-motivated, proactive, and able to work independently in a fast-paced environment.