Business Development Assistant Manager

PALFINGER ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

PALFINGER Asia Pacific PTE. LTD. is seeking a results-driven professional to drive business development and grow PALFINGER lifting solutions across assigned markets in Asia.

You will manage customer and dealer relationships, identify projects and tenders, and coordinate with product and service teams to convert opportunities into sustainable growth. This role requires a engineering or business background, 3–6 years of B2B technical sales experience, and strong communication and negotiation

Qualifications

• Bachelor's degree in Engineering or related discipline.
• 3–6 years in B2B technical sales, business development or account management.
• Experience in dealer/distributor management and tender opportunities in Asia is a plus.
• Strong communication, negotiation and problem-solving skills; able to work across functions.

Responsibilities

• Develop and implement business development plans for assigned markets and customer segments in line with sales objectives.
• Identify and qualify new sales opportunities, projects, tenders, dealers and partners to expand market coverage.
• Monitor market trends and competitor activities, and provide market intelligence and sales forecasts.
• Build relationships with customers, dealers, consultants and market influencers to drive sustainable growth.
• Understand customer applications and recommend PALFINGER solutions with product and service teams.
• Prepare quotations, product specifications, customer presentations, tender submissions and commercial proposals.
• Manage sales opportunities from lead to order conversion and follow-up.
• Coordinate with internal stakeholders on delivery, commissioning, aftermarket support and service requirements.
• Maintain accurate sales pipeline, customer records and timely reports.

Skills

B2B technical sales

Market development

CRM / sales pipeline reporting

Negotiation skills

Microsoft Office

Education

Bachelor's degree in Engineering / Business / Marketing

Tools

CRM software

MS Office

Tender / proposal tools

Job description

Overall Job Objective:

Responsible for developing and growing business opportunities for PALFINGER's lifting solutions across assigned markets in Asia. The role manages customer and dealer relationships, identifies projects and tenders, supports solution-based sales activities, and works with internal stakeholders to convert opportunities into sustainable business growth.

Key Responsibilities:

1. Business Development and Market Expansion
   • Develop and implement business development plans for assigned markets and customer segments in line with sales objectives.
   • Identify and qualify new sales opportunities, projects, tenders, dealers and business partners to expand market coverage.
   • Monitor market trends and competitor activities, and provide regular market intelligence, opportunity updates and sales forecasts.
   • Build and strengthen relationships with customers, dealers, consultants and key market influencers to drive sustainable business growth.
2. Technical Sales and Customer Management
   • Understand customer applications and recommend suitable PALFINGER solutions in collaboration with product and service stakeholders.
   • Prepare and follow up on quotations, product specifications, customer presentations, tender submissions and commercial proposals.
   • Manage sales opportunities from lead identification through customer engagement, negotiation, order conversion and follow-up.
   • Coordinate with internal stakeholders on delivery, commissioning, aftermarket support and service requirements to ensure customer satisfaction.
   • Maintain accurate sales pipeline, customer and opportunity records, and provide timely business and sales reports.

Requirements:

• Bachelor's degree in Engineering (e.g. Mechanical, Mechatronics, Electrical, Industrial or Marine Engineering),Business, Marketing or a related discipline.
• Typically 3 to 6 years of relevant experience inB2B technical sales, business development or account management, preferably within industrial equipment, lifting solutions, heavy machinery, marine or construction-related products.
• Experience in dealer or distributor management, tender opportunities and/or regional market development in Asia will be an advantage.
• Ability to understand technical products and customer applications, and translate customer needs into commercially viable solutions.
• Strong communication, presentation, negotiation, analytical and problem-solving skills, with the ability to work independently and across functions.
• Proficiency in Microsoft Office and experience in maintaining CRM or sales pipeline reporting tools.
• Willingness to travel regularly within assigned markets, where required.