Business Analyst, Direct Marketing /Telemarketing

Chubblifefund; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

Chubblifefund in Singapore seeks a candidate for a role focused on the analysis of Accident & Health business metrics. You will manage end-to-end sales lead processes for various digital marketing campaigns and optimize performance through detailed analytics.

Your responsibilities include designing reporting templates, monitoring key performance indicators, and collaborating with internal and external teams to enhance customer retention strategies and improve responses to marketing initiatives.

Qualifications

• Experience in data optimization and campaign management.
• Strong analytical skills to formulate and support solutions.
• Ability to liaise effectively with IT and operations teams.

Responsibilities

• Manage sales leads for campaigns including eDM, Whatsup, and SMS.
• Optimize campaign performance metrics and lead allocations.
• Design financial reporting templates and support model deployments.
• Monitor campaign KPIs and communicate results with stakeholders.
• Generate customer management and partner campaign lead files.
• Track lapse and billing performance to support retention initiatives.
• Build data models to improve campaign response rates.
• Develop analytical solutions for enhanced customer management.
• Implement best practices in analytics with regional teams.

Job description

What's this Role about?

The position is primarily responsible for the analysis of Accident & Health (A&H)’s key business metrics across DM business, including but not limited to direct marketing campaign performance and campaign list generation on internal and external (partner) data, tracking of campaign KPIs, Customer Segmentation, lapse monitoring and support implementation of analytical solution across DM business.

Job Responsibilities

• End to end sales lead management for all OBTM, C2E and O2o campaigns including eDM, Whatsup and SMS.
• Ongoing and pro‑active data optimization and daily TMR lead allocation for all OBTM, C2E and O2O campaigns.
• Design and build financial templates required for business reporting, performing analytical reviews and recommending remedial solution and action plans. Provide support for deployment of predictive models at partner site. Liaise with client’s IT team to get access to relevant data and share with Regional team to assist on model development.
• Performance and monitoring of Campaign KPIs, model monitoring and communication of results with relevant stakeholders.
• Generate leads file for Customer Management (cross‑sell) and Partner (external) Campaigns.
• Maintain Lapse tracking and Billing performance Dashboard. Support retention initiatives to control attrition of customers.
• Build certain Direct Marketing/Digital acquisition propensity models with our Partners to increase response rate on all campaigns. They will involve spending time at partner premises, collecting and building data models.
• Formulate analytical solutions to improve Customer Management and retention strategies, working closely with DM team, IT and Operations.
• Liaise with Regional and Global team to implement Best Practices in Analytics in the country.