Direct Marketing Analytics Specialist

Chubblifefund; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

Chubblifefund in Singapore seeks a candidate for a role focused on the analysis of Accident & Health business metrics. You will manage end-to-end sales lead processes for various digital marketing campaigns and optimize performance through detailed analytics.

Your responsibilities include designing reporting templates, monitoring key performance indicators, and collaborating with internal and external teams to enhance customer retention strategies and improve responses to marketing initiatives.

Qualifications

• Experience in data optimization and campaign management.
• Strong analytical skills to formulate and support solutions.
• Ability to liaise effectively with IT and operations teams.

Responsibilities

• Manage sales leads for campaigns including eDM, Whatsup, and SMS.
• Optimize campaign performance metrics and lead allocations.
• Design financial reporting templates and support model deployments.
• Monitor campaign KPIs and communicate results with stakeholders.
• Generate customer management and partner campaign lead files.
• Track lapse and billing performance to support retention initiatives.
• Build data models to improve campaign response rates.
• Develop analytical solutions for enhanced customer management.
• Implement best practices in analytics with regional teams.

Job description

Chubblifefund in Singapore seeks a candidate for a role focused on the analysis of Accident & Health business metrics. You will manage end-to-end sales lead processes for various digital marketing campaigns and optimize performance through detailed analytics.

Your responsibilities include designing reporting templates, monitoring key performance indicators, and collaborating with internal and external teams to enhance customer retention strategies and improve responses to marketing initiatives.