Direct Marketing Analytics Specialist

Chubb European Group Ltd.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

Chubb European Group Ltd. in Singapore is seeking a professional responsible for analyzing Accident & Health (A&H) business metrics. The role involves managing sales leads, optimizing marketing campaigns, and formulating analytical solutions to enhance customer management and retention strategies.

Candidates should be equipped to manage ongoing campaign performance, communicate results with stakeholders, and collaborate with regional teams to implement best practices in analytics.

Responsibilities

• Manage sales leads for OBTM, C2E, and O2O campaigns.
• Optimize data and allocate leads daily.
• Design financial templates for reporting and analysis.
• Monitor campaign KPIs and communicate results.
• Generate leads file for customer management.
• Maintain lapse tracking and billing performance dashboard.
• Build marketing models to enhance response rates.
• Develop analytical solutions to improve customer retention.
• Collaborate with teams to implement analytics best practices.

Job description

Chubb European Group Ltd. in Singapore is seeking a professional responsible for analyzing Accident & Health (A&H) business metrics. The role involves managing sales leads, optimizing marketing campaigns, and formulating analytical solutions to enhance customer management and retention strategies.

Candidates should be equipped to manage ongoing campaign performance, communicate results with stakeholders, and collaborate with regional teams to implement best practices in analytics.