BRAND STRATEGIST [PPS2-001-07]

EQUE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

EQUE PTE. LTD. is seeking a Brand Manager in Singapore to lead brand strategy, coordinate cross-functional teams, and drive market presence across digital and traditional channels.

The role involves developing brand guidelines, measuring campaign effectiveness, and crafting compelling storytelling to engage target audiences. Strong communication and interpersonal skills are essential for success.

Qualifications

• Minimum Diploma and above.
• People-oriented with strong communication and interpersonal skills.

Responsibilities

• Develop and execute comprehensive brand strategies that strengthen brand positioning and drive market presence.
• Conduct market research and competitor analysis to identify opportunities for differentiation.
• Collaborate with marketing, creative, and communications teams to ensure cohesive brand outputs.
• Oversee development of brand guidelines and ensure consistent application across touchpoints.
• Plan and manage brand campaigns across digital and traditional channels to maximise reach.
• Monitor brand performance metrics and consumer sentiment to evaluate campaigns.
• Support development of brand storytelling and messaging frameworks.
• Present brand strategies and recommendations to senior management and stakeholders.

Skills

Communication

Interpersonal skills

People-oriented

Confidence

Proactiveness

Results oriented

Education

Diploma or higher

Job description

Working Hours: 10am to 6pm (Monday to Friday)

Key Responsibilities

• Develop and execute comprehensive brand strategies that strengthen brand positioning and drive consistent market presence
• Conduct in-depth market research and competitor analysis to identify opportunities for brand differentiation and growth
• Collaborate with marketing, creative, and communications teams to ensure all brand outputs are cohesive and strategically aligned
• Oversee the development of brand guidelines and ensure consistent application across all internal and external touchpoints
• Plan and manage brand campaigns across digital and traditional channels to maximise reach and audience engagement
• Monitor brand performance metrics and consumer sentiment to evaluate campaign effectiveness and refine strategies
• Support the development of brand storytelling and messaging frameworks that resonate with target audiences
• Present brand strategies, insights, and recommendations to senior management and key stakeholders clearly and confidently

Requirements

• Minimum Diploma and above
• People-oriented with strong communication and interpersonal skills
• Confident, proactive, and motivated by achieving results
• Comfortable engaging with both candidates and clients professionally

EA License Number: 22C1278

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