Brand Strategist / Copywriter

auster; Singapore; Remote; SGD 83,000 - 165,000; Part time

Benefits offered by this job

Fully remote

Freelance/part-time project-based

Job summary

Foreign Policy is seeking a Brand Strategist / Copywriter for freelance or part-time, project-based work. You will shape brand narratives and verbal identities, write copy for decks, guidelines, and campaigns, and collaborate with an international design team—all from a fully remote, flexible setup.

You should have a strong portfolio in brand strategy and/or copywriting, with the ability to adapt tone for diverse brands and industries across a culture-forward approach.

Qualifications

• Portfolio demonstrating brand strategy and/or copywriting work (naming, tone of voice, brand narratives, campaign copy).

Responsibilities

• Develop brand narratives, positioning, and verbal identity systems for client engagements.
• Write and refine copy across brand strategy decks, brand guidelines, campaign concepts, and other brand touchpoints.
• Collaborate with strategists and designers to translate research and cultural insight into sharp, distinctive brand language.
• Support project-based engagements end-to-end, from early strategic thinking to final copy delivery.
• Adapt tone and voice across a range of industries and client personalities, in line with Foreign Policy's culture-forward approach.

Skills

Brand strategy

Copywriting

Verbal identity

Naming

Tone of voice

Campaign copy

Job description

Foreign Policy is an award-winning, independent strategy and design office based in Singapore, founded in 2007 by creative director Yah-Leng Yu. Working as "culture astronauts," the studio translates signals of the zeitgeist to help brands define, pivot, and amplify their future aspirations, spanning brand strategy, identity, and verbal/visual systems for clients across food & beverage, retail, hospitality, and culture. Their work has been recognised by the Tokyo TDC, The Brand Identity, and BP&O, among others.

Foreign Policy is looking for a Brand Strategist / Copywriter to join on a freelance or part-time, project-based basis. You'll help shape brand narratives and verbal identities for the studio's clients, fully remote from anywhere in the world. Foreign Policy is flexible on how this role takes shape.

Responsibilities

• Develop brand narratives, positioning, and verbal identity systems (naming, tone of voice, messaging frameworks) for client engagements.
• Write and refine copy across brand strategy decks, brand guidelines, campaign concepts, and other brand touchpoints.
• Collaborate closely with strategists and designers to translate research and cultural insight into sharp, distinctive brand language.
• Support project-based engagements end-to-end, from early strategic thinking through to final copy delivery.
• Adapt tone and voice across a range of industries and client personalities, in line with Foreign Policy's culture-forward approach.

Requirements

• A strong portfolio demonstrating brand strategy and/or copywriting work (naming, tone of voice, brand narratives, campaign copy).
• Sharp, culturally fluent writing with the ability to shape a distinct verbal identity for diverse brands.
• Comfortable working independently and flexibly on a project basis, fully remote.
• Strong communication and collaboration skills to work closely with an international, culture-forward design team.
• Open to candidates anywhere in the world.

Flexible, freelance/part-time project-based engagement, remote, from anywhere in the world. The chance to work with an award-winning, independent Singapore design studio on culture-forward brand work.