Brands Product Manager

HyTech; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Hytech in Singapore seeks a Brands Product Manager to drive growth through campaign-driven and product-led solutions. You will translate growth goals into scalable product and campaign strategies and lead end-to-end delivery with cross-functional teams.

Key responsibilities include partnering with brand and business teams to define requirements, planning growth initiatives, coordinating with engineering, design, marketing, and operations, and analyzing performance to continuously optimize

Qualifications

• 5+ years in growth, campaign, or related product roles.
• Ability to translate business goals into structured product solutions and execution plans.
• Strong analytical skills to derive insights and drive action.

Responsibilities

• Partner with brand and business teams to translate growth objectives into product and campaign requirements.
• Plan and execute growth- or campaign-related product initiatives and user journeys.
• Own end-to-end delivery of growth projects with cross‑functional teams.
• Analyze performance, conduct post-launch reviews, and optimize effectiveness.
• Stay informed on growth trends and best practices to apply insights.

Skills

Growth strategy

Campaign management

Product requirements

Cross-functional leadership

Analytical thinking

Job description

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specialising in digital transformation for fintech and financial services organisations. We deliver end-to-end consulting services and provide robust middle- and back-office solutions that enable our clients to optimise operations, enhance efficiency, and stay ahead in a fast-evolving digital landscape.

With more than 2,000 professionals worldwide, Hytech has a strong and growing international presence, with offices across Australia, Singapore, Malaysia, Taiwan, the Philippines, Thailand, Morocco, Cyprus, Dubai, and beyond.

About the Role

We are looking for a Brands Product Manager to support brand growth initiatives through campaign-driven and product-led solutions. This role will focus on translating business growth goals into scalable product and campaign strategies, and driving end-to-end delivery with cross-functional teams.

Responsibilities

• Partner closely with brand and business teams to understand growth objectives (acquisition, activation, conversion, retention) and translate them into clear product and campaign requirements
• Lead the planning and execution of growth and campaign-related product initiatives, including campaign mechanics, user journeys, and product solutions
• Own the end-to-end delivery of growth projects, coordinating with engineering, design, marketing, and operations teams to ensure high-quality and timely
• Analyze campaign and growth performance, conduct post-launch reviews, and continuously optimize product and campaign effectiveness
• Stay informed about growth trends, campaign mechanics, and industry best practices, and apply relevant insights to the business

delivery

Requirements

• 5+ years of experience in growth, campaign, or related product roles, with proven success in growth or campaign initiatives
• Strong ability to translate business goals into structured product solutions and execution plans
• Solid analytical and problem-solving skills, with the ability to summarize insights and drive action
• Ability to independently own and deliver growth-related projects end to end
• Strong communication and collaboration skills

Preferred Qualifications

• Bilingual communication skills in English and Chinese to communicate with Chinese Speaking Stakeholders
• Experience working with brand-driven, platform-based, or high-frequency campaign products
• Experience in scaling growth initiatives or building growth solutions from scratch