Marketing Manager (FMCG/Brand Development)

Jitta Trading Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Jitta Trading Pte Ltd is looking for a hands-on and commercially minded Marketing Manager to lead marketing, brand development and consumer engagement activities. The successful candidate will be responsible for growing the existing portfolio of consumer brands while also working closely with Management to identify, develop and launch new products and in-house brands.

This role is suitable for someone who enjoys building brands from ideas into commercially successful products and is comfortable

Qualifications

• Diploma or Degree in Marketing, Business, Communications or related discipline.
• Preferably 4–6 years of relevant marketing experience in FMCG/retail/consumer products.
• Experience in brand management, product launches and/or trade marketing.
• Strong understanding of Singapore's retail and consumer market.

Responsibilities

• Develop and execute marketing and brand strategies to support business and sales growth.
• Manage and grow the Company's existing portfolio of FMCG and consumer brands.
• Lead the development and launch of new products and in-house brands.
• Conduct market research and identify consumer trends, market opportunities and competitor activities.
• Develop brand positioning, product concepts, pricing and go-to-market strategies.
• Plan and execute product launches, promotions, sampling campaigns, roadshows and consumer events.
• Develop trade marketing programmes for supermarkets, convenience stores, general trade and other retail channels.
• Work closely with the Sales and Merchandising teams on retail promotions, product displays and in-store execution.
• Manage digital marketing, social media, content and online campaigns.
• Manage marketing budgets and monitor campaign effectiveness and ROI.

Skills

Brand management

Product launches

Trade marketing

Digital marketing

Budget management

Market research

Project management

Communication

Education

Marketing/Business/Communications degree

Job description

About the role

Jitta Trading Pte Ltd is looking for a hands‑on and commercially minded Marketing Manager to lead marketing, brand development and consumer engagement activities. The successful candidate will be responsible for growing the existing portfolio of consumer brands while also working closely with Management to identify, develop and launch new products and in-house brands. This role is suitable for someone who enjoys building brands from ideas into commercially successful products and is comfortable working in a fast‑moving SME environment.

Key responsibilities

• Develop and execute marketing and brand strategies to support business and sales growth.
• Manage and grow the Company's existing portfolio of FMCG and consumer brands.
• Lead the development and launch of new products and in‑house brands.
• Conduct market research and identify consumer trends, market opportunities and competitor activities.
• Develop brand positioning, product concepts, pricing and go‑to‑market strategies.
• Plan and execute product launches, promotions, sampling campaigns, roadshows and consumer events.
• Develop trade marketing programmes for supermarkets, convenience stores, general trade and other retail channels.
• Work closely with the Sales and Merchandising teams on retail promotions, product displays and in‑store execution.
• Manage digital marketing, social media, content and online campaigns.
• Manage marketing budgets and monitor campaign effectiveness and ROI.

About you

• Diploma or Degree in Marketing, Business, Communications or related discipline.
• Preferably 4–6 years of relevant marketing experience, with experience in FMCG, retail, food, beauty, wellness or consumer products being an advantage.
• Experience in brand management, product launches and/or trade marketing.
• Good understanding of Singapore's retail and consumer market.
• Strong project management and communication skills.
• Commercially minded with the ability to connect marketing activities to sales results.
• Creative, resourceful and willing to be hands‑on.
• Able to work independently and take ownership of projects from concept to execution.
• Experience developing a new brand or launching products from scratch will be a strong advantage.