Brand & Marketing Manager

nava 1872 pte. ltd.; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

The 1872 Clipper Tea Co. is seeking a visionary Brand & Marketing Manager to lead the next phase of growth, bridging our heritage with modern lifestyle trends across our digital flagship, retail boutiques and tea bars.

Reporting to the General Manager, you will shape our premium tea narrative and steer ethical commerce as a core differentiator. You will own omni-channel campaigns, partnerships with luxury brands and hospitality, and data-driven e-commerce growth.

Responsibilities

• Develop and execute a marketing roadmap that elevates modern tea culture and defines market positioning.
• Identify and secure partnerships with lifestyle brands, luxury hospitality, and corporate entities to expand brand reach and prestige.
• Champion the ethical commerce narrative, ensuring growther communities are a core USP across brand touchpoints.
• Lead 360-degree campaigns across digital, retail, and tea bar channels; optimize the marketing budget and measure ROAS/ROI.

Job description

The 1872 Clipper Tea Co. is seeking a visionary Brand & Marketing Manager to be part of its core management team. As the strategic architect of our "farm-to-cup" evolution, you will be a key driver of our next level of growth, bridging our rich heritage with modern lifestyle trends and ensuring ethical commerce remains at the heart of our global expansion. This is a pivotal role for a creative storyteller who understands the nuance of premium retail/F&B and the data-driven world of modern e-commerce. Reporting directly to the General Manager, you will manage the synergy between our digital flagship, physical retail boutiques, and signature tea bars.

Roles & Responsibilities

Strategic Brand & Partnerships

• Develop and execute a marketing roadmap that elevates "modern tea culture" and defines our market positioning.
• Identify and secure high-impact partnerships with lifestyle brands, luxury hospitality, and corporate entities to expand brand reach and prestige.
• Champion the "Ethical Commerce" narrative, ensuring our commitment to grower communities is a core USP integrated into all brand and partnership touchpoints.

Campaign Management & Performance

• Lead the planning and rollout of 360-degree marketing campaigns across digital, retail, and tea bar channels.
• Manage and optimise the marketing budget, ensuring high efficiency in spend.
• Track and report on campaign performance, focusing on ROAS and ROI across all consumer touchpoints.

Digital & E-commerce Growth

• Direct the growth of our digital flagship, optimising the UI/UX and user journey for a premium, seamless experience.
• Manage full-funnel digital marketing, including SEO/SEM strategy, paid social media, and email automation flows.

Omni-channel Integration (Retail & Tea Bars)

• Design immersive O2O (Online-to-Offline) campaigns to drive foot traffic and loyalty for physical boutiques and tea bars.
• Ensure a consistent, world-class sensory brand experience across all physical "offline" touchpoints.

PR, KOL & Community Engagement

• Lead a robust PR and communications strategy to position the brand within premium tea and lifestyle sectors.
• Identify and manage high-value partnerships with KOLs and influencers who align with our values of craftsmanship and sustainability.

Team Leadership

• Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence.
• Direct the creation of high-fidelity brand assets that honor our history while appealing to a contemporary global audience.