Marketing Executive

TWG Tea Company; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

TWG Tea Company Pte Ltd invites a Marketing Executive to join the global Marketing Communications team at the Singapore headquarters. The role supports planning, creating and implementing marketing plans and campaigns, collaborating with cross-department colleagues and external partners to deliver brand activations across local and international markets.

Candidates should hold a marketing-related degree, be fluent in English and Mandarin, and manage multiple campaigns in a fast-paced

Qualifications

• Degree in Marketing, Business Management or related field.
• Bilingual English and Mandarin would be advantageous.
• Experience in marketing, communications, retail, luxury or F&B is beneficial.

Responsibilities

• Support development and execution of marketing plans aligned with global strategy and brand goals.
• Develop marketing collaterals and content for HQ and adapt for markets, languages and channels.
• Support retail activations, paid social ads, email marketing, media planning and partnerships; optimize campaigns based on performance.

Skills

English

Mandarin

Organizational skills

Campaign management

Team collaboration

Communication

Time management

Project management

Education

Degree in Marketing

Degree in Business Management

Job description

TWG Tea Company Pte Ltd implies a long history of perpetual exploration and creativity…

Offering over 1000 teas from 47 different regions around the world, including countless exclusive teas all hand blended in Singapore, TWG Tea has one of the largest selections in the world. We create daring and exclusive blends, using the most fragrant flowers and fruits from Europe, the most exotic spices, and only the finest, single estate teas from remote and mysterious regions of the world.

TWG Tea sources, blends, designs, manufactures, packs and distributes high quality loose and packaged teas, teabags, tea accessories, tea infused patisseries and gourmet products, showcased in our own directly operated and uniquely designed TWG Tea salons, boutiques and retail counters, and distributed to a network of wholesale luxury hotel and restaurant customers throughout Asia, the Middle East, North America and Europe.

TWG Tea is expanding its business and is looking for energetic, innovative and committed candidates with relevant experience to join us. Career development assured for serious and passionate candidates.

Job Summary

The Marketing Executive will be part of the global Marketing Communications team at the brand headquarters based in Singapore. This role will assist in the planning, creating and implementing TWG Tea marketing plans and campaigns. Work closely with cross-department colleagues and external partners / agencies to deliver effective brand and retail marketing activations across local and international markets.

Primary Relationships

This position reports directly to Assistant Marketing Director, with matrix reporting to Retail Marketing Manager.

Within the organization, this position has primary working relationship with Marketing, Public Relations, Social, Digital, Sales, Design, Warehouse and Operations teams as well as TWG Tea subsidiary and franchise partners worldwide.

Outside the organization, this position will also get to interact with retail malls / landlords, media / bank / lifestyle partners, translation agencies, and any other service providers.

Responsibilities

• Support in the development and execution of marketing plans aligned with global marketing strategy and brand goals
• Develop marketing collaterals and contents for headquarters and adapt for different markets, languages and channels where relevant
• Support and execute retail activations, paid social ads, email marketing, media planning and advertising, consumer events / sponsorship and partnership programme. Actively review on marketing campaign performance and optimize campaigns based on results and insights
• Work closely with external mall partners and internal digital, retail operations and corporate sales team to drive optimal brand visibility across various touchpoints and drive sales across different channels
• Liaise and work closely with overseas subsidiary and franchise partners on their local marketing activations while ensuring alignment with global brand directions. This includes understanding and analyzing different market needs and creatively strategizing to develop market-specific solutions
• Ensure brand consistency across all marketing channels and communications
• Prepare summary of key marketing activations across markets for best practices sharing
• Compile consumer insights, analyze current market trends and propose new marketing opportunities where possible
• Copywrite, edit and proofread marketing materials in both English and Mandarin

Requirements

• Degree in Marketing, Business Management, or a related field
• Fresh graduates are welcome to apply
• Prior work experience in marketing, communications, retail, luxury or F&B industries will have an advantage
• Applicant must be fluent in written and spoken English and Mandarin; additional language(s) are a plus.
• Strong organizational skills with attention to detail
• Ability to manage multiple campaigns and priorities independently in a fast-paced, dynamic environment
• Adaptable and proactive with strong interest in brand, retail marketing and consumers
• Curious, self-motivated and willing to learn
• Enjoy working as part of a team and interacting with different departments and international markets
• Excellent communication, time and project management skills

Only shortlisted candidates will be notified.