Marketing Manager (Digital & Social Media)

Shortcutx Pte. Ltd.; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Shortcutx Pte. Ltd. owns Tradishot and Solulu Beauty brands.

You will strategize brand positioning, plan campaigns, and produce content while guiding design, video production and media teams to deliver assets. You will work closely with the eCommerce, Brand and Community Managers and report to the Head of Marketing. Ideal candidates have 5+ years in brand or digital marketing with a track record of owning strategy and delivering measurable results in Singapore.

Qualifications

• 5+ years in brand, digital or social marketing with at least 2 years owning strategy and outcomes for a brand (Singapore market preferred).
• Portfolio of design and short-form video you created, plus campaigns with measurable results.
• Advanced Canva skills and CapCut or similar video editor, including color correction and captions.

Responsibilities

• Own the strategy and results for Tradishot and Solulu Beauty brands.
• Plan the marketing calendar and lead content creation, briefing design, video production and media teams.
• Collaborate with eCommerce, Brand and Community Managers; report to Head of Marketing.
• Shape brand positioning, priorities, and quarterly objectives; drive performance improvements.
• Plan launches, campaigns, social content, KOLs, EDMs and retail activations with deadlines in ClickUp.
• Write clear briefs and storyboards for talent shoots, EGC, UGC and design briefs.
• Ensure assets are on brand and compliant with ASAS and HSA guidelines.
• Build monthly social calendars; publish across Instagram, TikTok and Facebook; strengthen engagement with Community Manager.
• Manage KOL programmes: approve, brief, coordinate product seeding and review content.
• Deliver campaign creative for Shopify and marketplaces; refresh homepage banners; plan monthly EDMs in Klaviyo.
• Produce in-store POS, co-op and sampling materials for retail partners.
• Report weekly progress and risks, and monthly results with clear next steps.

Skills

Brand strategy

Content creation

Video editing

KOL management

Shopify

Klaviyo

CapCut

Canva

Copywriting

Social media planning

Job description

This position is for Tradishot and Solulu Beauty, two brands within the Shortcutx.
Tradishot makes jamu-inspired herbal shots, and Solulu Beauty makes ready-to-drink beauty beverages. Both are Singapore wellness brands growing across social media, eCommerce marketplaces and retail, run by a lean team that moves fast.

The Role

You will own the strategy and results for both brands. You will plan the marketing calendar, create content yourself, and brief our design, video production and media teams to deliver the rest. You will work closely with our eCommerce, Brand and Community Managers, and report to the Head of Marketing.

• Brand strategy and results: Shape each brand's positioning, priorities and content direction. Set quarterly objectives, and take ownership when results need to improve.

• Marketing calendar: Plan launches, campaigns, social, KOLs, EDMs and retail activations, and manage every deliverable to its deadline in ClickUp.

• Content creation: Create social posts, carousels, Stories and banners in Canva, and shoot and edit short-form video for Instagram and TikTok.

• Briefing: Write clear briefs and storyboards for talent shoots, EGC, UGC and complex design. Direct shoots, and brief finished assets to the media team.

• Quality and compliance: Work with the Brand Manager so every asset is on brand, checked before submission, and compliant with ASAS and HSA guidelines.

• Social and community: Build monthly social calendars, publish across Instagram, TikTok and Facebook, and work with the Community Manager to strengthen engagement.

• KOL management: Approve shortlisted KOLs, brief them, coordinate product seeding, review their content and track performance.

• eCommerce, website and EDM: Deliver campaign creative for Shopify and the marketplaces, refresh homepage banners, and plan and send monthly EDMs in Klaviyo.

• Retail: Deliver in-store POS, co-op and sampling materials for our retail partners.

• Reporting: Report weekly on progress and risks, and monthly on results, with clear next steps.

What You Will Bring

• At least 5 years in brand, digital or social marketing, including at least 2 years owning strategy and results for a brand

• A portfolio of design and short-form video you made yourself, plus campaigns you planned and delivered with measurable results

• Advanced Canva skills and a working command of CapCut or similar, including colour correction and captions

• Experience briefing design, video and media teams or agencies

• Hands-on experience with Shopify, Klaviyo and marketplaces (Shopee, Lazada, TikTok Shop)

• Experience running KOL programmes

• Strong copywriting for a Singapore audience

• Working knowledge of ASAS guidelines; health, wellness or supplements experience is a plus