Brand Manager ACT & MET, HP ROPU ASKAN

Boehringer Ingelheim; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Boehringer Ingelheim is seeking a Brand Manager for Actilyse & Metalyse in the ASKAN region. You will shape regional marketing strategies, enhance market understanding, and drive growth across Southeast Asia, SK, Australia, and New Zealand.

Strong English communication and pharmaceutical marketing background are essential. The role emphasizes collaboration with affiliates, lifecycle management, and successful launch readiness for Metalyse AIS in remaining markets, with cross-functional teamwork

Qualifications

• University degree in Science, Business or equivalent, preferably with postgraduate degree in Business Administration.
• Minimum of 5 years in pharmaceutical marketing, with at least 2 years at affiliate (country) level.
• Preferably regional experience (e.g., APAC).
• Prior experience in account management and sales is a plus.
• Prior experience in stroke management/prevention therapies is a plus.
• Fluent in written and spoken English.

Responsibilities

• Develop and execute the regional marketing strategy for lytics brands in line with global strategy.
• Drive sales results across the region and manage lifecycle of the lytics portfolio.
• Develop and drive materials and digital initiatives for customer engagement across the region.
• Guide and support launch readiness for Metalyse AIS in remaining markets; ensure cross-functional collaboration.

Skills

Pharmaceutical marketing

Regional marketing

Account management

Sales experience

English fluency

Education

University degree in Science/Business

Postgraduate degree in Business Administration

Job description

The Position

The Brand Manager, Actilyse & Metalyse, HP ROPU ASKAN is responsible for developing and executing the regional marketing strategy for the lytics portfolio, comprising Actilyse and Metalyse. The role works closely with colleagues across the organization to drive brand growth and maximize performance across the ASKAN region, which includes Southeast Asia, South Korea, Australia, and New Zealand.

Tasks & Responsibilities

• Strategy: Development and execution of the regional marketing strategy for lytics brands in line with global brand strategy. Provide support in enhancing market understanding of lytics brands by analyzing key drivers and barriers and formulating strategic plans to capitalize on market opportunities.
• Driving business results: Work closely with colleagues across the organisation to help maximise sales results across the region. Drive growth of overall lytics portfolio whilst ensuring excellent life cycle management and execution of activities. Identify opportunities for growth through close collaboration with affiliate teams and generation of extensive insights and analysis.
• Marketing initiatives: Develop / adapt materials and drive digital initiatives across the region, to enable customer centric engagement. Closely follow up with affiliates on implementation of operational plans.
• Launch readiness: Guide, support and ensure successful launch of Metalyse AIS in remaining launch markets. Ensure cross functional collaboration for preparation of launch and ensure timely execution

Requirements

• University degree in Science, Business or equivalent, preferably with postgraduate degree in Business Administration
• Solid experience in pharmaceutical marketing: Minimum of 5 years in strategic and operational marketing with at least 2 years at affiliate (country) level
• Preferably with regional (e.g. APAC) experience
• Prior experience in account management and sales is a plus
• Prior experience in stroke management/prevention therapies will be a plus
• Fast learner, open-minded, fluent in written and spoken English

Our Company

Why Boehringer Ingelheim? With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com