Regional Marketing Manager-Biologics, EPD APAC

abbott laboratories (singapore ) private limited; Singapore; On-site; SGD 210,000 - 290,000; Full time

Job summary

Abbott is seeking an APAC Marketing Manager to lead oncology marketing and champion biologics across the Asia-Pacific region. You will shape go-to-market strategies, drive brand performance and collaborate with global and local teams to grow the oncology biologics portfolio.

The role focuses on developing regional plans, launching new biologics, and driving cross-functional execution to achieve outstanding commercial results in diverse markets.

Qualifications

• Minimum 5 years pharma/oncology sales & marketing at regional level.
• Proven oncology biologics brand management.
• Experience in Asian markets is an advantage.
• Strong communication & stakeholder engagement across levels.
• Agility and adaptability to diverse markets.
• Collaborative leadership and influence.

Responsibilities

• Develop robust APAC cross-functional brand plans for oncology biologics.
• Lead market insights and translate into actionable marketing strategies.
• Drive brand differentiation and compelling messaging for biologics.
• Plan and oversee integrated marketing programs and budget.
• Lead APAC launch plans for new biologic products.
• Collaborate with affiliates and local marketing teams.
• Set up robust performance monitoring and monthly reporting.
• Share best practices across regions and affiliates.
• Represent Asia in divisional/global biologics marketing forums.

Skills

Oncology marketing

Biologics branding

APAC markets

Cross-functional

Brand management

Market research

Education

Science or Business degree

Job description

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

Primary Job Function

Our unique pharmaceutical business offers exposure to medicines, vaccines and consumer healthcare products across a patient’s life cycle from conception to later life, with brands coming from; our established business, wholly owned local companies and local brands. We have an exciting opportunity for the right person to join the APAC marketing team; to lead oncology marketing, to challenge the status quo to transform the business and help deliver on our ambition to grow the business with our expansion into biologics.

As APAC Marketing Manager, you will lead the development and execution of strategic business and marketing plans to drive the growth of Abbott’s Oncology brands across key indications in key countries in the Asia-Pacific region.

This role is central to expanding access to advanced, cost-effective biologic therapies that are transforming treatment for complex diseases. You will ensure the successful implementation of marketing strategies and tactics, securing full engagement and alignment with global and affiliate teams to achieve outstanding commercial results. In addition to driving brand performance, you will shape go-to-market strategies and collaborate with Business Development to build a robust innovation pipeline.

As part of the regional marketing team, you will work cross-functionally to help enhance marketing capabilities, deliver sustainable growth, and position Abbott as a market leader in targeted biologics across APAC.

Core Job Responsibilities

• Strategic Marketing: Develop a robust cross functional APAC brand plans designed to accelerate the growth of Abbott’s Oncology biologic brands. Ensure the plan identifies future trends, addresses key issues, and leverages opportunities to outperform competitors and drive above market growth. To review and support the APAC region’s strategic business plans for the group of products.
• Market Insights and Research: Lead the initiation of critical market insights and research to uncover unmet needs and enhance customer experience. Translate these insights into actionable strategies that inform and drive marketing initiatives.
• Brand Differentiation: Drive and adapt the global brand positioning, ensuring competitive differentiation and compelling messaging for biologic products. Set inspirational goals that align with Abbott’s vision and resonate with key stakeholders.
• Integrated Marketing Programs: Be responsible for regional launch plans and ensure optimal utilization of the planned promotional support budget. Design, plan, and oversee the execution of integrated marketing programs biologic products.
• Launch Excellence: Be responsible for APAC launch plans for new biologic products. Prioritize key actions to ensure alignment and seamless execution across affiliates, closely monitoring progress to ensure success.
• Affiliate Collaboration and Support: Foster strong communication and alignment with local marketing and sales teams. Provide guidance and support to ensure affiliate marketing plans are strategically sound and effectively executed.
• Performance Monitoring and Reporting: Establish robust monitoring mechanisms to track the execution and impact of marketing programs. Prepare detailed monthly reports for senior management, including performance dashboards, highlights, and ad-hoc analyses.
• Best Practice Sharing: Drive the sharing of best practices across regions and affiliates, promoting a culture of continuous improvement and innovation within the global marketing team.
• Represent Asia in Divisional/Global Marketing biologics forums.

Requirements

• University degree (ideally Science and/or Business)
• Minimum of 5 years of pharmaceutical/oncology sales and marketing experience at a country or regional level.
• Proven success in Oncology biologics brand management.
• Experience working within Asian Markets is a significant advantage.
• Agility – Demonstrates strong learning agility and cultural adaptability to work across diverse markets.
• Influential Communicator – Highly effective communication skills with the ability to influence and engage stakeholders at all levels, including global teams.
• Results-Oriented – Driven by challenges and motivated to deliver measurable business outcomes.
• Resilient and Growth-Focused – Embraces change and challenges conventional thinking to drive business growth.
• Intrapreneurial Mindset – Proactive, self-starting, and confident in taking the lead on initiatives.
• Transformational Thinking – Passionate about challenging the status quo to enable business transformation.
• High Energy and Progressive Outlook – Brings enthusiasm and forward-thinking ideas that are competitive in the market.
• Insight-Driven Brand Builder – A strong brand champion who leverages insights to build and grow impactful brands.
• Effective Multitasker – Comfortable managing multiple priorities in a resource-constrained environment.
• Collaborative Leader – Brings people together to solve problems and drive alignment across functions.
• Strategic Planner – Demonstrated ability in anticipating market trends and developing long-term strategies.
• Strong Interpersonal Skills – Builds trust and effective working relationships across teams and cultures.