Brand Manager ACT & MET, HP ROPU ASKAN

Boehringer Ingelheim GmbH; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Boehringer Ingelheim GmbH is seeking a Brand Manager for Actilyse & Metalyse to lead regional marketing strategy across ASKAN, including Southeast Asia, South Korea, Australia, and New Zealand.

You will work with cross-functional teams to drive growth, maximize performance, and support launches of Metalyse AIS in remaining markets, focusing on lifecycle management and regional opportunities.

Qualifications

• University degree in Science, Business or equivalent.
• MBA or equivalent preferred.
• 5+ years in strategic and operational marketing with at least 2 years at affiliate level.
• Regional (APAC) experience preferred.
• Experience in account management and sales a plus.
• Stroke management/prevention therapies experience a plus.
• Fluent in written and spoken English.

Responsibilities

• Develop and execute the regional marketing strategy for Actilyse and Metalyse in the ASKAN region.
• Collaborate with cross-functional teams to drive brand growth and market understanding.
• Drive lifecycle management and execution of regional marketing activities.
• Guide and support launches, ensuring cross-functional collaboration and timely execution.

Skills

English fluency

Education

Science or Business degree

MBA or equivalent

Job description

The Brand Manager, Actilyse & Metalyse, HP ROPU ASKAN is responsible for developing and executing the regional marketing strategy for the lytics portfolio, comprising Actilyse and Metalyse. The role works closely with colleagues across the organization to drive brand growth and maximize performance across the ASKAN region, which includes Southeast Asia, South Korea, Australia, and New Zealand.

Tasks & Responsibilities

• Strategy: Development and execution of the regional marketing strategy for lytics brands in line with global brand strategy. Provide support in enhancing market understanding of lytics brands by analyzing key drivers and barriers and formulating strategic plans to capitalize on market opportunities.
• Driving business results: Work closely with colleagues across the organisation to help maximise sales results across the region. Drive growth of overall lytics portfolio whilst ensuring excellent life cycle management and execution of activities. Identify opportunities for growth through close collaboration with affiliate teams and generation of extensive insights and analysis.
• Marketing initiatives: Develop / adapt materials and drive digital initiatives across the region, to enable customer centric engagement. Closely follow up with affiliates on implementation of operational plans.
• Launch readiness: Guide, support and ensure successful launch of Metalyse AIS in remaining launch markets. Ensure cross functional collaboration for preparation of launch and ensure timely execution.

Requirements

• University degree in Science, Business or equivalent, preferably with postgraduate degree in Business Administration
• Solid experience in pharmaceutical marketing: Minimum of 5 years in strategic and operational marketing with at least 2 years at affiliate (country) level
• Preferably with regional (e.g. APAC) experience
• Prior experience in account management and sales is a plus
• Prior experience in stroke management/prevention therapies will be a plus
• Fast learner, open-minded, fluent in written and spoken English
• Preference may be given to candidates who do not require work visa sponsorship