Regional Marketing Manager (APAC)-Lifescience

Charterhouse Partnership; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

Charterhouse Partnership is seeking a Regional Marketing Manager for APAC on behalf of a globally renowned manufacturer of academic, clinical research and pathology diagnostic equipment. The role provides strategic regional leadership across APAC, ensuring alignment with global priorities and local market needs.

You will own execution and localization of global campaigns, lead a regional marketing team, and drive demand generation, GTM activities, and content creation for sales enablement.

Qualifications

• Minimum 5 years of experience in marketing or commercial roles in Life Science or medical research sectors.
• Experience executing marketing campaigns and launching new products.
• Ability to lead multicultural teams in a matrix organization.
• Strong understanding of brand strategy, product positioning, and campaigns.

Responsibilities

• Provide strategic regional marketing leadership across APAC, aligning with global priorities.
• Own the execution and localization of global NPIs and campaign strategies in APAC.
• Lead and develop the APAC marketing team with clear objectives and accountability.
• Oversee regional marketing execution including web, ads, social media, PR and demand generation.
• Support commercial readiness and GTM activities for new products (4Ps).
• Create and improve customer-facing content and sales enablement tools with Sales/Applications teams.
• Lead APAC tradeshow and field marketing planning and execution.

Skills

Regional leadership

Campaign execution

Product launches

Content development

Team leadership

Brand strategy

Education

Degree in Marketing or related

Job description

A globally renowned Manufacturer of academic, clinical research and pathology diagnostic equipment is seeking a Regional Marketing Manager (APAC).

Role

• Provide strategic regional marketing leadership across APAC, ensuring alignment with global and regional growth priorities.
• Own the Execution and localization of global NPI and campaign strategies in the APAC Region
• Lead and develop the APAC marketing team, setting clear objectives, driving accountability, and ensuring high-performance execution across regional initiatives.
• Oversee regional marketing execution including local web, advertising, social media, digital activation, public relations and demand generation programs.
• Support commercial readiness and execute regional go-to-market (GTM) activities for new products across the 4Ps (Product, Price, Place, Promotion), ensuring timely and impactful product introductions.
• Drive the creation and continuous improvement of customer-facing content and sales enablement tools in collaboration with Sales and Applications teams for front-line sales and distributors.
• Lead APAC tradeshow and field marketing planning and execution to maximize brand visibility

Experience

• Degree, Medical Research, Marketing, or a related discipline preferred.
• Minimum 5 years of experience in marketing or commercial roles in the Life or Material Science or medical research sector.
• Demonstrated experience in executing marketing campaigns, launching new products, and working with multicultural teams in a matrix organization
• Solid understanding of brand strategy, product positioning, and campaign development.
• Proficient in developing marketing content and enablement tools to support commercial teams.