Brand & Growth Marketing Lead for Premium Homes

inspired homes pte. ltd.

Singapore

Presencial

SGD 70.000 - 100.000

Jornada completa

Hace 6 días

Sé de los primeros/as/es en solicitar esta vacante

Una candidatura completa en un minuto

Currículum y carta de presentación personalizados, listos para enviar.

Supera los filtros ATS

Descripción de la vacante

Inspired Homes Pte Ltd in Singapore is seeking a hands-on Marketing Manager who will own marketing direction, strengthen brand positioning and develop strategies that attract qualified homeowners for landed residential projects.

You will lead activities across strategy, digital marketing, SEO, content and campaigns, collaborate with external agencies, track results with analytics, and translate insights into measurable business growth.

Formación

Diploma or Degree in Marketing, Business, Communications or a related discipline.
Preferably 4–6 years of relevant experience in digital marketing, marketing strategy or growth marketing.
Good working knowledge of Google Ads, SEO, Google Analytics and digital marketing tools.
Strong research, analytical and problem-solving skills.
Able to develop marketing ideas and translate them into actionable campaigns.
Good copywriting ability, particularly for headlines, advertisements and website content.
Able to work independently, manage priorities and coordinate external vendors.
Comfortable working in a small, growing business where initiative and accountability are important.
Strong communication and organisational skills.

Responsabilidades

Develop and execute the company's overall marketing strategy across digital and offline channels.
Research market trends, competitors, customer behaviour and opportunities within the landed residential market.
Identify customer concerns, buying motivations and opportunities to differentiate our services.
Develop marketing campaigns, promotional concepts and attractive service offerings.
Plan monthly and quarterly marketing calendars, including campaigns, content and promotional activities.
Propose new ideas to increase brand awareness and generate qualified enquiries.
Plan, manage and optimise Google Ads campaigns and coordinate with external agencies.
Analyse advertising expenditure, lead quality, conversion rates and campaign effectiveness.
Develop SEO strategies and manage website content and landing pages.
Coordinate with writers, designers and website developers to implement improvements.
Monitor and improve website performance and enquiry conversions.
Develop content strategies for brand and founder's personal branding across platforms.
Identify collaboration opportunities and coordinate partnerships and local campaigns.
Monitor marketing performance with analytics and prepare monthly reports.