Brand Executive: NPD & GTM Campaigns

AURIC PACIFIC FOOD INDUSTRIES PTE LTD; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

AURIC PACIFIC FOOD INDUSTRIES PTE LTD is seeking a Brand Executive to join Sunshine Marketing for a one-year contract, supporting development and growth of the Sunshine portfolio with emphasis on NPD, brand management, consumer insights and go-to-market execution.

The role involves hands-on brand building, product innovation, and executing integrated campaigns, with close collaboration across Sales, R&D, Operations, QA and external agencies.

Qualifications

• Degree in Marketing, Business, Communications or related discipline.
• 2–3 years of relevant brand marketing experience, preferably in FMCG/consumer goods.
• Experience in New Product Development and social media management is advantageous.
• Positive attitude and strong communication and interpersonal skills.
• Good project management and organizational skills.

Responsibilities

• Manage selected products, sub-ranges or projects aligned with Sunshine's portfolio strategy.
• Collaborate with Sales and Trade Marketing to translate brand strategies into retail execution.
• Plan and execute integrated marketing campaigns for existing products and launches.
• Create clear agency briefs with objectives, audience, proposition and deliverables.
• Coordinate with external agencies (creative, media, digital, PR, influencer).
• Ensure brand and product proposition reflected across visuals, videos, social content, POSM and retail comms.
• Identify consumer, category and competitive trends to find white spaces and adjacencies.
• Develop new product concepts based on consumer relevance and commercial potential.
• Manage NPD timelines, product trials, sensory evaluations, packaging development and consumer testing.
• Assist in managing A&P budgets and project expenditures.
• Track quotations, PO's and process invoices.
• Handle consumer inquiries and coordinate with QA on complaints and exchanges.

Skills

Brand marketing

New Product Development

Consumer insights

Go-to-market

Project management

Communication

Interpersonal skills

Education

Degree in Marketing

Job description

AURIC PACIFIC FOOD INDUSTRIES PTE LTD is seeking a Brand Executive to join Sunshine Marketing for a one-year contract, supporting development and growth of the Sunshine portfolio with emphasis on NPD, brand management, consumer insights and go-to-market execution.

The role involves hands-on brand building, product innovation, and executing integrated campaigns, with close collaboration across Sales, R&D, Operations, QA and external agencies.