Brand & Content Lead, Global Networking

sggovterp; Singapore; On-site; SGD 38,000 - 66,000; Full time

Job summary

Singapore Global Network (SGN) is seeking a digitally native marketer to join its Brand & Content team in Singapore. You will shape brand campaigns and create engaging content across online and offline channels to promote SGN as a premier international networking community.

With 1–3 years in digital marketing or content roles, you will plan and execute campaigns, develop stories, and manage social channels.

Qualifications

• 1–3 years in digital marketing, content, communications, or social media.
• Strategic thinker with hands-on campaign planning experience.
• Creative storytelling and content creation for social/digital platforms.
• Comfortable with short-form content and occasional camera work.
• Strong writing and attention to detail across captions and longer content.
• Familiar with social platforms and trends; eager to learn.
• Independent, self-motivated, and able to manage priorities and timelines.
• Collaborative team player with initiative.

Responsibilities

• Drive ideation, development and execution of brand campaigns to grow digital following and membership.
• Collaborate with agencies to implement campaigns online and offline.
• Review brand toolkit and suggest improvements for stronger identity.
• Identify brand partners to enhance offerings for members.
• Shape SGN content strategy across markets and audiences.
• Create engaging content across formats: short-form videos, stories, editorials, event coverage, guides.
• Coordinate with content agencies and partners to run initiatives.
• Work with product and regional teams to promote Singapore opportunities.
• Identify content creators and key opinion leaders for partnerships.
• Measure performance and translate insights into learnings.

Skills

Digital marketing

Content development

Social media

Video editing (CapCut)

Analytics (Google Analytics)

Social listening tools

Storytelling

Campaign planning

Writing skills

Independent contributor

Tools

CapCut

Google Analytics

Social listening tools

Job description

Singapore Global Network (SGN) is seeking a digitally native marketer to join its Brand & Content team in Singapore. You will shape brand campaigns and create engaging content across online and offline channels to promote SGN as a premier international networking community.

With 1–3 years in digital marketing or content roles, you will plan and execute campaigns, develop stories, and manage social channels.