Brand & Content Lead for Live Experiences

FriedRice Entertainment; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

FriedRice Entertainment is seeking a Brand & Content Manager to shape our brand storytelling across live entertainment, shows, exhibitions and experiences.

Reporting to the VP, Group Marketing, you will craft campaign concepts, translate them into briefs for in-house Creative and Production, and own day-to-day social media management including planning, copywriting and performance reporting. This hands-on role blends creativity with sharp execution.

Qualifications

• Experience in brand marketing, content marketing and social media management.
• Portfolio showing strong campaign thinking, storytelling, copywriting and social content.
• Experience developing campaign concepts and translating them into creative briefs and published content.
• Hands-on experience managing social media channels, including content calendars, publishing, community engagement and reporting.
• Excellent written English, with the ability to adapt tone and messaging for different brands, audiences and channels.
• A strong understanding of social platforms, short-form video and audience behaviour.
• Experience collaborating with designers, videographers and production teams.
• Strong creative judgement and attention to detail when reviewing copy and assets.
• Confidence interpreting content and social media performance data and using it to make improvements.
• Strong organisation and the ability to manage multiple deadlines and stakeholders.

Responsibilities

• Develop brand positioning, campaign narratives and key messages.
• Translate show concepts into engaging stories.
• Maintain brand voice and content principles.
• Adapt messaging for different audiences and channels.
• Create campaign ideas and clear creative briefs.
• Brief and collaborate with in-house Creative and Production teams.
• Review copy and creative for brand alignment.
• Manage content feedback and delivery timelines.
• Own group content calendar and align with show announcements and merchandise.
• Write and edit copy for social media, websites and materials.
• Collaborate with Digital Marketing & CRM for paid campaigns.
• Coordinate creator content briefs with Campaigns & Partnerships.
• Plan and coordinate content around shows and events.
• Monitor audience conversations and trends.
• Share learnings and apply to future campaigns.

Skills

Brand marketing

Content marketing

Social media management

Copywriting

Campaign concepts

Creative briefs

Content calendars

Audience insights

English writing

Campaign performance

Job description

FriedRice Entertainment is seeking a Brand & Content Manager to shape our brand storytelling across live entertainment, shows, exhibitions and experiences.

Reporting to the VP, Group Marketing, you will craft campaign concepts, translate them into briefs for in-house Creative and Production, and own day-to-day social media management including planning, copywriting and performance reporting. This hands-on role blends creativity with sharp execution.