Brand Advisor Channel — Business Development & Relationship Management

Noah Holdings Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Market exposure

Networking events

Co-branded events

Leadership access

Job summary

Noah Singapore, the wealth-management arm of Noah Holdings Limited, is seeking a dynamic Brand Advisor and BD lead to expand a premier partner network across law, accounting, immigration, real estate, and media. You will own the full BD lifecycle from first contact to Introducer Agreement, while coordinating with Compliance to meet MAS standards.

In this Singapore-based role, you will activate partners, drive referrals, plan co-branded events, and ensure a high-quality, compliant client pipeline

Qualifications

• 3–6 years of Singapore-based working experience in BD, coverage, or marketing within wealth management
• Client-facing experience at premium real estate, immigration, law, accounting, or private client desks
• Strong local network within Brand Advisor categories and ability to turn coffee into signed Introducer agreements
• Working knowledge of MAS regulatory expectations on Introducer arrangements
• Fluency in English and Mandarin for HNW client interaction

Responsibilities

• Expand Noah Singapore's Brand Advisor target list across multiple sectors
• Own the full BD lifecycle from first meeting to Introducer Agreement and handoff to RM/Banker
• Manage lead funnel: Channel → Lead → Client → AUM with data integrity
• Plan and execute co-branded client events and activation playbooks
• Coordinate with Compliance to ensure MAS-compliant Introducer arrangements
• Maintain day-to-day partner communications and incentive structures to drive referrals
• Track partner performance and optimize conversion and AUM contributions

Skills

BD

Partnerships

Client-facing

Wealth management

Mandarin

English

Networking

Job description

Map and systematically expand Noah Singapore's Brand Advisor target list across law firms, accounting practices, immigration consultancies, insurance brokerages, premium real estate, family office service providers, peer-advisory networks, education consultancies, and Chinese-language media KOLs

Initiate first contact through cold outreach, industry events, mutual introductions, shared-client situations, and high-touch social settings

Own the full BD lifecycle from first meeting, value alignment, framework discussion, through to the signing of the Introducer Agreement

Partner with Compliance to ensure every Brand Advisor arrangement is structured in line with MAS expectations on Introducer arrangements

2. Partner Activation & Retention

Serve as the single point of contact for each signed Brand Advisor — understanding their client profile, referral cadence, and incentive preferences, and tailoring how the relationship is run

Design and operate the Brand Advisor activation playbook: first-referral incentives, tiered commissions, annual Top Partner recognition, exclusive client appreciation dinners, CIO breakfast briefings, and similar programs

Drive Brand Advisors from "occasional introductions" to "predictable pipeline": improving monthly / quarterly referral frequency, referrals per partner, and conversion rate

Handle day-to-day partner requests: commission settlement follow-up, client progress updates, marketing collateral refreshes, and ad-hoc issue resolution

Take first contact with referred leads, qualify intent, and hand off to the appropriate RM / Banker for KYC, suitability assessment, and product execution

Build a tight lead-handoff process with the Singapore Booking Center RM team — ensuring that every Brand Advisor's client is "caught well, followed closely, and serviced properly"

Track every lead through the full funnel — Channel → Lead → Client → AUM — and own the data integrity of that funnel

Close the loop with Brand Advisors on lead quality and conversion data, so they progressively introduce higher-quality clients over time

4. Partner Enablement & Events

Organize small-format Brand Advisor enablement sessions: product roadshows, market view briefings, compliance and tax-themed salons

Plan and execute co-branded client events with Brand Advisors: client appreciation dinners, expert sessions, family succession forums, and Pre-IPO closed-door briefings

Curate and provide Brand Advisors with compliant client-facing marketing materials (factsheets, one-pagers, monthly market views)

5. Compliance Partnership

Operate within MAS regulatory expectations for Introducer arrangements (exemption conditions under FAA Section 23, disclosure obligations, and transparency of commission arrangements)

Support Compliance in conducting Brand Advisor background due diligence (Adverse Media / Sanctions Screening), partnership agreement review, and annual compliance refresh

Ensure every Brand Advisor understands the line between an Introducer and a Sales role — Introducers must not provide investment advice or transact on behalf of clients

Identify and manage compliance risk in cross-border referral scenarios spanning SG / HK / Mainland China / Indonesia / Malaysia

Requirements

Must-Have

3 – 6 years of Singapore-based working experience, with a background in at least one of:

BD, Coverage, or Marketing role at a wealth manager, private bank, insurance brokerage, trust company, or family office service provider

Client-facing role at a premium real estate firm, immigration consultancy, law firm, accounting practice, or the private client desk of a commercial bank

Channel or Partnerships role at a leading third-party wealth platform or fintech

Working fluency in the wealth management business: ability to distinguish the product logic of mutual funds, private funds, insurance, trusts, and structured products; familiarity with the commercial mechanics of AUM, commissions, retrocession, and performance fees

An immediately activatable local network: real, callable contacts within at least one Brand Advisor category — lawyers, accountants, immigration consultants, insurance brokers, real estate agents, or family office service providers. We are not interested in "500+ connections" on LinkedIn

Hands‑on Singapore BD experience: you have done cold outreach, you have run live events, you have worked the business reception circuit — you know how to turn a cup of coffee into a signed Introducer Agreement

Working knowledge of MAS regulatory expectations on Introducer arrangements (if not currently held, must be achieved through internal compliance training within three months of joining)

Fluent in English and Mandarin, with the ability to communicate substantively with Chinese‑speaking HNW clients and Brand Advisors

Core Competencies

A believer in hustle: you'd rather be in the field than at your desk. You believe relationships are built on the ground, not in inboxes

Numbers‑driven: you can set, track, and iterate your own KPIs — signed partners, activation rate, referrals per partner, conversion rate, AUM contribution. You understand the funnel and live inside it

Long‑term orientation in relationships: you will not sacrifice a partner's trust for a single deal. You understand that the partner who introduces one client this year may introduce ten next year

Cross‑functional execution: you can land outcomes across Product, RM, Compliance, Marketing, and Operations. You don't pass the ball — you carry it

EQ in the room: you can switch register fluidly between a lawyer's precision, an immigration consultant's pragmatism, a real estate agent's directness, and a media KOL's flair

Preferred

Prior experience at UOB