Bilingual Content & Editorial Strategy Lead

Singapore Management University; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Singapore Management University is seeking a seasoned communications professional to lead content strategy across SMU's digital platforms, guiding editorial governance with a bilingual approach in English and Simplified Chinese.

The role will drive Chinese-language content across ecosystems like WeChat, Weibo, Xiaohongshu, Douyin, and more, ensuring culturally authentic messaging for audiences in Singapore, China and the region, while collaborating with internal teams and agencies to deliver

Qualifications

• Strong editing and storytelling across formats.
• Proven ability to craft bilingual content in English & Chinese.
• Experience shaping editorial governance and content strategy.

Responsibilities

• Drive development and execution of audience-led content strategy across SMU's digital platforms.
• Lead editorial planning for content hubs, campaign pages, and thought leadership in English and Simplified Chinese.
• Oversee Chinese-language content governance and platform-specific adaptations across major Chinese channels.
• Develop, adapt, and govern content for short-form, long-form, and multimedia across web, email, and social.
• Collaborate with stakeholders and agencies to support student acquisition, brand storytelling, and reputation-building.
• Monitor content performance using analytics and translate insights into strategy.

Skills

Editorial writing

Bilingual content management

Content strategy

Cross-functional collaboration

Education

Bachelor's degree in journalism, Mass Communications, Marketing, Digital Media

Tools

Google Analytics

HubSpot

Emplifi

Truescope

Job description

Singapore Management University is seeking a seasoned communications professional to lead content strategy across SMU's digital platforms, guiding editorial governance with a bilingual approach in English and Simplified Chinese.

The role will drive Chinese-language content across ecosystems like WeChat, Weibo, Xiaohongshu, Douyin, and more, ensuring culturally authentic messaging for audiences in Singapore, China and the region, while collaborating with internal teams and agencies to deliver