Bilingual Content & Editorial Strategy Lead

ctes consulting pte. ltd.; Singapore; On-site; SGD 140,000 - 210,000; Full time

Job summary

ctes consulting pte. ltd. seeks a Senior Manager, Content and Editorial Strategy to lead a bilingual content program for OCCM. You will oversee editorial governance, develop audience-led strategies, and coordinate with internal teams and agencies to position the university across English and Chinese markets.

The role focuses on campus communications, student recruitment, brand storytelling, and regional content leadership across Singapore, China, and nearby markets.

Qualifications

• Bachelor’s degree in Journalism, Mass Communications, Marketing, Digital Media, or related field.
• Proven ability to craft bilingual content for English and Chinese audiences.

Responsibilities

• Develop and oversee a bilingual content strategy across digital platforms.
• Lead editorial governance for content hubs, campaigns, and thought leadership.
• Collaborate with internal stakeholders and agencies to support student acquisition and brand storytelling.

Skills

Bilingual English/Chinese

Editorial planning

Content strategy

Cross-functional collaboration

Copywriting

Education

Bachelor's degree in Journalism or related field

Tools

Google Analytics

HubSpot

Emplifi

Truescope

Job description

ctes consulting pte. ltd. seeks a Senior Manager, Content and Editorial Strategy to lead a bilingual content program for OCCM. You will oversee editorial governance, develop audience-led strategies, and coordinate with internal teams and agencies to position the university across English and Chinese markets.

The role focuses on campus communications, student recruitment, brand storytelling, and regional content leadership across Singapore, China, and nearby markets.