Engagement Programs Intern - Singapore Marketing

SHOPEE SINGAPORE PRIVATE LIMITED; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Shopee Singapore Private Limited is seeking a Marketing Campaigns Assistant to help conceptualise and execute engaging marketing campaigns across engagement programs.

You will collaborate with internal teams, analyse campaign performance, and prioritise initiatives to grow user engagement and program reach. A strong eye for detail, communication skills and comfort with Excel/Sheets are essential.

Qualifications

• Experience supporting marketing campaigns and campaign optimisation.
• Proficiency with Excel/Google Sheets for data analysis.
• Strong project management and ability to handle multiple initiatives.

Responsibilities

• Assist in conceptualising, developing and executing marketing campaigns for engagement programs
• Collaborate with internal stakeholders, including working with internal key account managers, business intelligence, and other marketing functions (e.g. social media, partnerships, PR, online marketing, offline marketing, graphic designers) for campaign creation and optimisation
• Conduct data analysis on campaigns performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimisation, such as innovative ideas, partnerships and activations that enhance campaigns performance
• Gather insights, data and prioritize initiatives to drive execution of initiatives to grow engagement of programs and campaigns.
• Basic data analysis and project management for adhoc projects / proof of concepts

Skills

Team player

Multitasking

Attention to detail

Excellent communication

Creativity

Interest in mobile games

Education

Tools

Excel

Google Sheets

Job description

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Assist in conceptualising, developing and executing marketing campaigns for engagement programs
• Collaborate and coordinate across stakeholders, including working with internal key account managers, business intelligence, and other marketing functions (e.g. social media, partnerships, PR, online marketing, offline marketing, graphic designers) for campaign creation and optimisation
• Conduct data analysis on campaigns performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimisation, such as innovative ideas, partnerships and activations that enhance campaigns performance
• Gather insights, data and prioritize initiatives to drive execution of initiatives to grow engagement of programs and campaigns.
• Basic data analysis and project management for adhoc projects / proof of concepts

Requirements:

• Comfortable with excel/google sheets
• Strong team player and able to juggle multiple projects within tight timelines
• Fast and self-motivated learner with a keen eye for detail
• Good communication skills
• Creativity is a plus
• Familiarity with Shopee Games and an interest in mobile games are a plus