Hybrid Marketing Manager: Events, Campaigns & Growth Lead

OCBC Group; Singapore; Hybride; SGD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Hybrid work arrangement

Résumé du poste

Bank of Singapore is seeking a seasoned Marketing Manager to lead marketing initiatives and events. The role combines strategic planning with hands-on execution across campaigns, digital content, and client experiences to drive acquisition and revenue in designated markets.

The ideal candidate has a minimum of 10 years in banking or finance marketing, strong storytelling and budgeting skills, and the ability to collaborate with cross-functional teams.

Qualifications

• Bachelor's degree in marketing, communications or related field is required.
• Experience in banking/finance preferred, especially private banking/wealth management.
• Proven ability to develop targeted markets and campaigns.

Responsabilités

• Develop and implement targeted marketing strategies for designated markets to support client acquisition and revenue goals.
• Plan and deliver marketing initiatives from concept to execution with internal stakeholders, agencies and vendors.
• Lead end-to-end client events for designated markets, including programme development and post-event follow-up.
• Create consistent client experiences across print and digital collateral, videos, and in-person events.
• Ensure activities convey Bank’s value proposition, brand values and personality.
• Strengthen brand awareness and preference among priority client segments and key stakeholders.
• Develop event and campaign content, including invitations, speeches and social media materials.
• Collaborate with Communications on digital campaigns across email, social media and paid channels.

Connaissances

Marketing strategy

Event management

Digital marketing

Branding

Budget management

Stakeholder management

Formation

Bachelor's degree in Marketing/Communications

Description du poste

Bank of Singapore is seeking a seasoned Marketing Manager to lead marketing initiatives and events. The role combines strategic planning with hands-on execution across campaigns, digital content, and client experiences to drive acquisition and revenue in designated markets.

The ideal candidate has a minimum of 10 years in banking or finance marketing, strong storytelling and budgeting skills, and the ability to collaborate with cross-functional teams.