B2B Social Copywriter (3-months Maternity Cover)

Maker Lab; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Maker Lab in Singapore is seeking a Senior Social Media Copywriter to lead social strategy and content for a global tech leader in APAC. You will act as strategist, PM, and community manager to drive brand love across SEA and APAC.

The role requires a strategic and creative thinker who can influence diverse stakeholders, manage cross-geo collaborations, and deliver copywriting, content development, and influencer partnerships. This is a 3-month maternity cover in Singapore.

Qualifications

• 8+ years in tech, marketing or related industry with proven social media strategy and management
• Strategic and creative thinker who can navigate evolving social landscape
• Ability to influence diverse stakeholders and galvanise them on the brand social mission
• Experience working with local and geographically dispersed stakeholders to deliver clear directions
• Solid project management experience with attention to detail
• Experience with social media publishing tools like Sprinklr
• Working knowledge of Adobe Photoshop
• Excellent written and verbal English communications and presentations

Responsibilities

• Plan, refine and execute the social content strategy for SEA & APAC markets, including Always-on content, campaigns, employee advocacy and influencer programs
• Act as trusted counsel for internal and external stakeholders on social amplification plans
• Lead content development, editorial calendar, copywriting, basic design and publishing for Facebook and Twitter
• Ensure activities are fit-for-market, meet local needs and capture local nuances
• Preserve the client’s brand across all social outputs including copy and creatives
• Review and report content performance and share best practices and competitive insights
• Lead performance audits and direction for APAC social strategies
• Build and manage influencer relationships in APAC to bolster authentic advocacy

Skills

Social strategy

Content development

Editorial calendar

Copywriting

Project management

Stakeholder management

Influence skills

English communications

Education

Degree in Business/Communications/Marketing

Tools

Sprinklr

Adobe Photoshop

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies - from measurement & analytics to content production.

Role Summary:

Social Media Copywriter. Lead social strategy and content for a global tech leader. You'll act as strategist, PM, and community manager to drive brand love across APAC. Requires an astute grasp of social trends and the tenacity to trial disruptive ways to grow engagement in a fast-evolving space.

Role:

• Plan, refine and execute the social content strategy for the SEA & APAC market, covering but not limited to the following: Always-on content, campaigns, employee advocacy and influencer programs
• Work closely and be a trusted counsel for internal and external stakeholders when it comes to social amplification efforts and plans
• Lead, source and execute social content development and curation efforts, including planning the editorial calendar, copywriting, basic design (following predefined templates and brand guidelines) and publishing for both Facebook and Twitter
• Exercise firm due diligence and ensure that all activities on social media are fit-for-market, meet local needs and capture local nuances
• Ensure and preserve the sanctity of the client’s brand for all forms of delivery through social media - be it copy, creatives and/or any other forms of engagement
• Review and report owned content performance and learnings, along with proactive sharing of best-in-class practices on social media and competitive intelligence
• Lead performance audits and reviews and provide direction to social media and engagement strategies and tactics for APAC
• Build and manage strong relationships with influencers in APAC to bolster authentic advocacy and brand love

You:

• Degree in Business, Communications, Marketing preferred, or equivalent industry experience
• 8+ years of experience in tech, marketing or related industry and a proven track record in social media strategy and management
• A strategic and creative thinker who can navigate the ever-evolving social landscape
• Able to positively influence diverse stakeholders and galvanise them on the social agenda and mission of the brand
• Ability to work with local and geographically dispersed stakeholders to deliver clear instructions and directions
• Solid project management experience, with an ability to bring both order and attention to detail
• Experience with social media publishing tools like Sprinklr
• Working knowledge of Adobe Photoshop
• A fiery passion for all things social
• Ability to communicate effectively –in written and verbal forms
• Passionate about working as part of a larger team to deliver on a common goal
• Background in B2B/technology space is preferred
• Exceptional verbal and written English communications and presentations skills.

Contract type: 3-months maternity cover from end Oct/early Nov 2026 - Jan 2027

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.