APAC B2B Social Copywriter & Strategist

Maker Lab; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

Maker Lab in Singapore is seeking a Senior Social Media Copywriter to lead social strategy and content for a global tech leader in APAC. You will act as strategist, PM, and community manager to drive brand love across SEA and APAC.

The role requires a strategic and creative thinker who can influence diverse stakeholders, manage cross-geo collaborations, and deliver copywriting, content development, and influencer partnerships. This is a 3-month maternity cover in Singapore.

Qualifications

• 8+ years in tech, marketing or related industry with proven social media strategy and management
• Strategic and creative thinker who can navigate evolving social landscape
• Ability to influence diverse stakeholders and galvanise them on the brand social mission
• Experience working with local and geographically dispersed stakeholders to deliver clear directions
• Solid project management experience with attention to detail
• Experience with social media publishing tools like Sprinklr
• Working knowledge of Adobe Photoshop
• Excellent written and verbal English communications and presentations

Responsibilities

• Plan, refine and execute the social content strategy for SEA & APAC markets, including Always-on content, campaigns, employee advocacy and influencer programs
• Act as trusted counsel for internal and external stakeholders on social amplification plans
• Lead content development, editorial calendar, copywriting, basic design and publishing for Facebook and Twitter
• Ensure activities are fit-for-market, meet local needs and capture local nuances
• Preserve the client’s brand across all social outputs including copy and creatives
• Review and report content performance and share best practices and competitive insights
• Lead performance audits and direction for APAC social strategies
• Build and manage influencer relationships in APAC to bolster authentic advocacy

Skills

Social strategy

Content development

Editorial calendar

Copywriting

Project management

Stakeholder management

Influence skills

English communications

Education

Degree in Business/Communications/Marketing

Tools

Sprinklr

Adobe Photoshop

Job description

Maker Lab in Singapore is seeking a Senior Social Media Copywriter to lead social strategy and content for a global tech leader in APAC. You will act as strategist, PM, and community manager to drive brand love across SEA and APAC.

The role requires a strategic and creative thinker who can influence diverse stakeholders, manage cross-geo collaborations, and deliver copywriting, content development, and influencer partnerships. This is a 3-month maternity cover in Singapore.